With over 10 million followers on social media, Olivia Dunne has attracted seven-figure deals with brands for her NIL. Dunne, a gymnast at LSU, has landed a multi-million dollar deal with Passes, a platform designed for content monetization. But why Passes? By empowering college players and closing the pay gap, this partnership seeks to revolutionize athlete-driven innovation. Dunne opens a new era of athlete monetization by utilizing Passes to provide fans with increased interaction and steady revenue.

Moreover, Passes also aim to place as much of the earnings in the athletes’ pockets as feasible. With the base package at 10% plus $0.30 for each transaction, creators may keep over 90% of the revenue. There is also revenue available for immediate payouts.

For Dunne’s career as well as collegiate players investigating NIL prospects, her collaboration with Passes represents a critical turning point. Through this endeavor, players can engage with followers and transform their interests into lucrative endeavors. With Passes’ platform and Dunne’s entrepreneurial spirit, there are countless opportunities for athlete-driven publishing in the years ahead.

In a conversation, the 21-year-old, Olivia Dunne stated, “Passes allows me to monetize my creativity and expertise in ways that were previously unavailable to college athletes, which is why I’m so excited to be partnering with them.” Let us try to project how this monetization might work for Livvy.

According to Olivia’s Passes profile, her followers can subscribe to her content by choosing any subscription plan from bronze to platinum. The cost of the subscription ranges from as low as $15 to $300. Now, Olivia has over 5 million followers on Instagram alone. If only 1 percent of them subscribe by choosing the lowest-priced plan ($15), it comes down to $750,000. As per the Passes’ pay rule, Livvy can keep approximately $675,000 (90%) from that. Now project that for the number of followers Livvy has across all the social media handles. The amount is not difficult to figure out. Olivia also understands the prospect of the collaboration.

Probably that makes Livvy say, “By offering exclusive content and experiences, I can turn my passion for gymnastics as a college athlete and content creation into a sustainable career path, and build deeper connections with my fans and supporters. I love how Passes is so user-friendly too. It’s intuitive and easy to navigate, making it simple for creators to set up their accounts, create content, and engage with their audience without any technical barriers.” Interestingly, Passes seems to give a run to another app of the same genre for money with its lucrative package.

Contrasting Evaluation: Cameo vs. Passes

Cameo is a comparable business that has fees topping out at 25% of earnings as compared to Passes’ 10%. However, digital stuff, such as Cameo videos is subject to an in-app 30% commission charge from Apple. Creators receive 75% of the price after Apple deducts its commission, as opposed to 75% of the price they set (like creators do on Cameo.com). Moreover, Passes gives creators of content statistical results that help them find the subject matter that connects with their audience the most, making them more productive and efficient. The information will also assist Passes in analyzing the effectiveness of their strategy with Dunne.

Passes mention that Olivia Dunne produces interesting stuff that is appealing to her audience which raises the popularity of the platform. According to Forbes, the platform stated, “We think that this will help Livvy create engaging content that resonates with her fans, ultimately building awareness for Passes as a platform that is committed to helping creators scale their businesses and diversify their revenue streams.” In a nutshell, a multi-million dollar agreement with Passes acknowledges the strength of collaborative thinking while also highlighting the players’ increasing impact in the digital sphere.