Home/Gymnastics
feature-image

USA Today via Reuters

feature-image

USA Today via Reuters

Hours ago, Olivia Dunne joked about hunting for a job after TikTok shut down for U.S. users. This follows a new law requiring Bytedance to sell its stakes by Monday. For many American users, the ban sent shockwaves through their feeds. And it has left influencers like Dunne to wonder what would happen next. With a massive following of eight million, the social media sensation shared a screenshot of the app’s statement and humorously quipped, “Time to get the LinkedIn ready.” Yet a new twist has appeared in this whole fiasco, the President.

A post on X by Donald J. Trump Posts expressed that he would be issuing an executive order on Monday to extend the deadline before the law’s restrictions took effect. Trump expressed his intention to broker a deal to protect national security while ensuring TikTok could remain accessible. In his post, he stated, “I’m asking companies not to let TikTok stay dark! I will issue an executive order on Monday to extend the period before the law’s prohibitions take effect so that we can make a deal to protect our national security.” Trump also proposed that the U.S. should hold a 50% stake in a joint venture with TikTok, claiming, “With our approval, it is worth hundreds of billions of dollars—maybe trillions. .”

ADVERTISEMENT

Article continues below this ad

This potential development brings hope to Olivia Dunne and other NIL stars whose brands have been deeply intertwined with the platform. As Trump suggested, “Without U.S. approval, there is no TikTok.” If his proposal is successful, TikTok could be back in business for influencers like Dunne, offering a lifeline for those who depend on the app for their livelihood. For now, it’s a waiting game, but with Trump’s involvement, the possibility of TikTok’s revival in the U.S. seems more plausible than ever. While this problem might be solved, what about the new rules of Nil? Will that be solved?

ADVERTISEMENT

Article continues below this ad

Biden’s Title IX ruling and its potential impact on Olivia Dunne’s NIL dominance

Biden’s recent ruling that Title IX applies to NIL payments in college sports requires schools to offer proportional payments to male and female athletes. While this move aims to level the playing field for female athletes, it poses a challenge for Olivia Dunne, the top-earning female athlete in NIL.

As pressure mounts for schools to distribute NIL opportunities more equally, this shift could change the competitive landscape. It will lead to more women athletes reaching similar earning levels to Dunne. Her dominance as the highest-paid female athlete could soon be at risk, as this new policy opens doors for others to capitalize on NIL deals.

ADVERTISEMENT

Article continues below this ad

Although Title IX grounds the Biden administration’s ruling, it may unintentionally undermine Dunne’s position as the leader in NIL earnings. With a more equal distribution of opportunities, the spotlight could shift to other women in sports. This will end Dunne’s exclusive hold on the top spot. This shift could be frustrating for Dunne, who has built a strong personal brand.

What’s your perspective on:

Will Trump's TikTok deal be a game-changer for influencers like Olivia Dunne, or just political theater?

Have an interesting take?

But it may also open up more opportunities for emerging female athletes to benefit from the rapidly growing NIL landscape. Legal experts are confident in the law’s backing. However, it is still unclear if the Trump administration will make any changes to this ruling. And thus Dunne’s future success in the NIL space still weighs on the scales. She and her fans will hope that the judgment goes her way.

ADVERTISEMENT

0
  Debate

Will Trump's TikTok deal be a game-changer for influencers like Olivia Dunne, or just political theater?

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT