Once on social media, the quirky trends making rounds are not too far to catch a whiff of. For the bull riding giant, PBR, the stance was no exception. Focusing on the increasing popularity of the sport, the organization has hopped on social media to provide a real-life glimpse of the riders for spectators. After a hand at a playful challenge for Christmas, PBR has now taken on another trend to reveal facts about the sport.

PBR has upped its social media game over the years, connecting better. Keeping up and catering to the 2.3 million followers list, the organization hasn’t been deterred from updates. This time around, keeping the momentum, PBR found a frisky path to talk about the sport.

Bull riding icons reveal the sport’s realities with a twist

In its recent Instagram post, PBR went with the ‘We are..‘ trend taking over. The viral act obliges people to state their communities and address traits unique to them. Bull riding icons from Daylon Swearingen to Wyatt Rogers chimed in to reveal what practices their community owns. “We are bull riders, when we enter a room, we shake everybody’s hands,” was the first reveal by 2022 PBR World Champion Daylon Swearingen. Following up, Brady Oleson added on missing teeth presenting his personal situation. Next in line fell Dalton Kasel saying, “We are bull riders, we like getting in sticky situations.” The youngster demonstrated the act by pulling a sticky equipment rope.

More realities followed as Caden Bunch added they did “things 8 seconds at a time“. Bob Mitchell further claimed that the bull riders had “sick mustaches” and presented no lie. Other responses included saying they were fine despite being hurt and getting dirty constantly. Heeding to the widespread popularity of bull riding, social media presence hasn’t been PBR’s sole tactic to connect with the audience. Reaching on to a wider media, the origination has caught the interests of many.

PBR’s venture into media

Over the years, PBR has put forth quite a few visual media on OTT. From the Docuseries Fearless on Netflix to The Ride on Amazon Prime, the realm has showcased the bull riding realities. Keeping up, earlier this year, PBR also extended a partnership with Cole Hauser.

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The duo aimed at “revealing the humanity of a group of extraordinary bull-riding cowboys that pulls back the curtain in an uplifting way that celebrates family, loyalty, love, honor, determination, and friendship representing the best of Americana.” With the first of the creatives dropping during UTB finals next year, PBR attempts to connect well with enthusiasts and beyond.

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