Modern technologies have seemed to impress even the iconic Arnold Schwarzenegger. At the recent CES 2023 event in Las Vegas, Schwarzenegger revealed the famous automobile brand’s newest color-changing model. While introducing the car to a packed auditorium, the Hollywood superstar used his movies as an example to compare the growth of modern technology in the world.
At last year’s CES event, BMW showcased their “i Vision Dee”, an electric sports sedan model that could change into black and white color. However, at this year’s event, the automobile giant disclosed that the latest version of the future model could transform into 32 different colors.
Hence, while presenting the cars to the audience, even Schwarzenegger could not stop admiring the success of modern technology and said, “In most of my movies the machines were the enemy. But today, they have found ways to use technology as an ally.”
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Arnold Schwarzenegger unveils a color-changing BMW at CES pic.twitter.com/Yk2eLDVN47
— Reuters (@Reuters) January 6, 2023
The future supercar will also contain AI-powered virtual assistants and a full-windshield heads-up display. Just like Schwarzenegger mentioned, mankind’s friendship with technology has become a boom to society. It would be interesting to see if the Terminator actor will be one of the elite owners of this color-changing vehicle.
However, was this the collaboration the German automobile giant had teased with Schwarzenegger? In the past as well, Schwarzenegger has been associated with this world-famous brand.
Arnold Schwarzenegger’s unique commercial for BMW
For one of the Super Bowl ads, Schwarzenegger and iconic actress Salma Hayek starred in a BMW commercial. In this ad, Schwarzenegger featured as the Greek God Zeus, and Hayek as his wife, Hera.
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The ad showcased that the king and queen had retired from their position and traveled from Mount Olympus to Palm Springs. However, Zeus did not enjoy the company of humans until Hera got him the BMW iX. To show the power of the automobile brand’s new electric car, Schwarzenegger played the role of the god of lighting.
Recently, BMW’s official Twitter page also posted a picture of Arnie in the Zeus costume and another in a motion capture suit, which he was seen wearing in the video to reveal the color-changing car. Many believe the actor will also feature in another unique commercial for the brand.
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Maybe, Schwarzenegger will also be the face of the latest i Vision Dee. But, do you think the legend will also own one of these color-changing cars in the future?