Being a popular personality in the 21st century means having a good online presence. This applies to actors, sportspersons, and even brands. Staying active on social media and updating fans on regular occurrences has become a necessity. Therefore, in order to stay relevant, popular bodybuilders like Jay Cutler resort to a good social media presence.

Legendary bodybuilder Jay Cutler also has a YouTube channel where he posts videos and longer updates. While he usually talks about his training routine in his videos, he once introduced his team. Amongst his team, one of the members was responsible for introducing the bodybuilder to social media.

Jay Cutler calls out the person responsible for his social media

In his YouTube video titled “A Day in the Life of Jay Cutler | 4x Mr. Olympia”, the star gave a sneak peek into his daily routine. While he went around showing what he had for breakfast and his daily tasks, he reached his headquarters. There, he introduced his team members and called out the person responsible for his social media – Larry Smith Jr.

Per Jay Cutler, Larry Jr. was the one who encouraged him to start posting on social media to strengthen his online presence. The star bodybuilder has built a lot of brands under his name. He has not only delved into the nutrition and supplement field but has also released his own brand for athletic wear – Cutler Athletics. In fact, Larry Jr. is also responsible for building the brand side of Cutler Athletics.

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Currently, Jay Cutler has over 4.5 million followers on Instagram. While his official clothing line, Cutler Athletics, has over 101 thousand followers on Instagram.

Cutler’s endorsements over time

Even after retiring from the sport, Cutler has not lost touch with the fitness world. He launched his nutrition and supplement brand called Cutler Nutrition. Subsequently, he also launched his clothing line called Cutler Athletics which specialized in gym wear.

Although the bodybuilder is now a businessman, he recognizes the importance of public presence. Cutler has an entire team to look after his brand image. This helps him present himself to his fans in a proper manner.

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Do you also think that social media presence has become a necessity for every public figure? Leave your comments below.