In the backdrop of the NCAA’s change of rules regarding channeling the $2.75 million directly to the Division 1 athletes, the debate is moving around Olivia Dunne’s probable shift in earnings. At the same time, several more factors might help her to see a better rank than the frontrunner Shedeur Sanders in the Name, Image, and Likeness (NIL) earnings. The current trend is showing an inclination toward the LSU star. 

A few weeks ago, Livvy surpassed Bronny James in NIL valuation, claiming the second position. While Bronny had a stronger performance in the past, a recent dip affected his standings. Meanwhile, Olivia Dunne’s deal with Passes boosted her NIL valuation to $3.7 million, gaining momentum and potentially threatening Shedeur Sanders. Let’s delve into the details.

Olivia Dunne enters the game pushing the QB

As per the current update from On3NIL’s tracker of NIL valuation and rankings, Olivia Dunne is in the second position with an NIL valuation of $3.9 million. Shedeur Sanders, the Colorado Buffaloes QB, is ranking at the top with $4.6 million. But, after her reported multi-million dollar deal with Passes – a platform that allows creator to generate revenue with fan-exclusive content – and the chances of returning to LSU Tigers’ fold for the fifth year, $0.2 million has found a way to enter Olivia’s NIL valuation in 1 month. However, Shedeur Sanders is running in the opposite direction, as several criticisms have circled him recently.

Coach Prime Time’s son has been in the limelight because of his stunning performance on the field and lavish lifestyle. But recently, his brother Shilo has come under heavy fire as bankruptcy landed several legal charges on him. The situation is in quicksand right now. However, such a change of situation has not made the QB worried about his brother. Rather, Shedeur is continuing to show off his opulent lifestyle through his social media postings. Such things have failed to earn good words for him, as several communities have criticized him for being ‘insensitive’. Would it convert into Shedeur Sanders losing popularity? The indications are there. 

Meanwhile, the arrows of nepotism are also looking to get the 22-year-old football player this time. Since the beginning, Shedeur and his brother have come under scrutiny because of their linking with Deion Sanders, the NFL coach and Hall of Famer. Even his NIL valuation came under the scanner as the allegation was that he had received help because of his father’s connection. 

Certain arguments are looking on the horizon again as several fans are not ready to see his name in the 2024 NFL mock draft. However, Olivia Dunne is far from such reeling points. In contrast, she is expecting to pursue further in her NIL valuation. 

The timely move that earns a bagful of positive results 

While signing a deal with Passes, Olivia Dunne said, “Passes provides me with a unique opportunity to capitalize on my creativity and expertise in ways that were previously inaccessible to college athletes.” The unique opportunity has come in two ways to Olivia Dunne. 

As per the rulebook, Passes earns money through its fee structure for the creators. According to this sustainable model, the company claims 10% plus 30 cents from the creators every time there’s a purchase. Another part shows that the creators can keep 80% of their earnings while the company will take 20% of their earnings. Such profitable measures have kept Olivia Dunne afloat to make it to the top position. Her recent appearances in the MLB matches cheering boyfriend Paul Skenes have earned her a lot of focus as the baseball authority itself included her on the WAG list. 

Still, Olivia Dunne’s role in the LSU Tigers gymnastics pack is under question. As per the modified eligibility rule after COVID-19, the New Orleans native can return to Baton Rouge for her fifth year. If that happens, then her deals with brands like Vuori, Nautica, and Body Armor might see an extension. So, chances are there for Olivia Dunne to cross Shedeur Sanders in the NIL valuation. What do you think?