?Unstoppable? Usain Bolt Flaunts Decade-Long Collaboration With Fashion Powerhouse Worth $397.26 Billion

Usain Bolt, a.k.a “Lightning Bolt,” is the greatest legend to enter track and field from Jamaica. Since the time the world began with the Big Bang, no man has run as fast as him. Suffice it to say that Bolt justifies every honor with his accolades. He is a pure talent with stellar physical attributes to match, and when it comes to accentuating his features, he has only one accessory that he can safely trust.

Usain Bolt prefers to wear Hublot watches to all his important events and appearances. The Swiss luxury watchmaker is part of the powerhouse clothing brand LVMH, worth $397.26 Billion. Hublot has always supported the careers of legendary sprinters such as Dina Asher-Smith. But when it comes to Usain Bolt, they’re not hesitant to pull out all the stops for a grand gesture of love and respect.

Hublot’s extraordinary gesture of appreciation for Usain Bolt

Usain Bolt’s partnership with Hublot began in 2012, and the bond has grown stronger with time. After joining the brand, the iconic sprinter said, “I am delighted to be an ambassador for Hublot and join some great ambassadors such as Kylian Mbapp? or Jos? Mourinho”. He has been the brand ambassador of the company ever since, and his retirement from sports did not affect his value for Hublot.

In fact, the luxury watchmaking renewed its partnership with him with a new ad campaign. Usain Bolt shared clips from the shoot on his Instagram with the tag “U N S T O P P A B L E” to highlight his continued hold over track and field. The Jamaican ace looked extra dapper wearing premium apparel from LVMH and completed the look with a wrist ornament from Hublot.

He wore different ensembles throughout the clip, although each one was in a muted tone to pair well with his complexion. He wore a black tuxedo, brown summer shorts and shirt, a white suit, and even a golden brown shirt and trousers with a matching jacket. With each of these outfits, Bolt had a different Hublot watch that complimented the look. The video was set to his groovy track “Unstoppable,” which played in the background and brought the aesthetics of the shoot to life. However, this was not the first time that Hublot has proven its loyalty to sprinting idol.

Hublot’s enduring commitment to sprinting icon Usain Bolt

In 2012, after Hublot joined Bolt, they sanctified their bond with a new watch named ‘King Power Usain Bolt’. In the following years, Usain Bolt visited the brand’s London store on Bond Street three times. Each time, he picked up different watches for his collection. He is a car fanatic; however, Hubot steered him towards a new passion. As a self-professed Manchester United fan, he could not resist the allure of the ‘Hublot King Power Red Devil’. The watchmakers introduced the Big Bang Unico All-Black collection.in 2014 in his honor and credited him as the muse.

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Beno?t Lecigne, Hublot UK Brand Director, was present to welcome Usain Bolt to London and gifted him a Big Bang Gold wall clock. This gift served as a congratulatory gesture for his recent dominance in the IAAF championships. Such a partnership is rare in sports where support depends on continued performance.

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