On Hot Wheels’ Tony Hawk Partners With $7.5 Billion Worth Toy Manufacturing for a Noble Cause

One day you buy your favorite hot wheel toy car and years later you find yourself collaborating with the same multi-billion company for a noble cause. Isn’t it incredible how life comes full circle? Tony Hawk, a legendary skateboarder has teamed up with Hot Wheels, which also owns Barbie. With fond memories of Hawk’s first Hot Wheels toy in the 1964 Corvette Stingray, Hawk’s connection to the brand runs deep.

Tony Hawk, post his retirement in year 2003, has been challenging himself by experimenting with new ventures. From collaborating with “Activision” around two decades ago to collaborating with “MediaTak”, Hawk left no moment to surprise his fans. Now, this partnership goes beyond just toys and nostalgia. Now the burning question arises: what is the aim of this new collaboration?

A fusion of dreams: Tony Hawk joins forces with Hot Wheels

As an icon in skateboarding history, Tony Hawk’s influence on the sport is unparalleled. His collaboration with Hot Wheels extends beyond the traditional toy partnership and is derived from their shared passion for inspiring and nurturing young talent. According to USA TODAY, they started a discussion on the project in 2022.

The $7.5 Billion company & professional skateboarder Hawk are on a mission to lend a helping hand to fund public parks in areas where skateboarding opportunities are limited. Together, they have designed a range of fingerboards with unique designs, including snap-on shoes for enhanced control. This innovative approach aims to make fingerboard accessible to enthusiasts of all levels, acting as a gateway to the world of skateboarding.

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Furthermore, Hawk is actively engaged in a non-profit initiative called “The Skatepark Project,” aimed at assisting underprivileged communities in establishing secure and all-inclusive public skateparks for young individuals. He said, “That’s my proudest work. And it’s something that when I enter into any sort of partnership, I make sure that they will support it”. In this endeavor, Hot Wheels plays a pivotal role by providing support to the Skatepark Project, funding the construction of skateparks in areas where access to such facilities is limited.

How does the company see the collaboration as?

Similar to the King of Skateboarding, the Senior Vice President is too excited and happy about the interesting collaboration. He said, “We’re excited to be the exclusive toy partner at Tony Hawk’s Vert Alert and X Games California to further our mission for Hot Wheels Skate and bring the fun of fingerboard to these incredible events for the first time.”

As X Games’ official toy partner, Hot Wheels Skate is supporting Tony Hawk’s Vert Alert, where top finishers earn coveted X Games invites. Starting on July 21, Hot Wheels Skate will be in the X Fest fan activation area, offering kid-friendly activities. Young fans can learn from pros at the Hot Wheels Skate mini-ramp clinic and witness impressive tricks throughout the weekend. They introduce fresh awards and prize packs for junior skateboarding events, including the Woodward “Best Trick Contest”. X Games’ goal to inspire the next generation aligns perfectly with Hot Wheels Skate’s mission.

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