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DOHA, QATAR – SEPTEMBER 29: Allyson Felix of the United States reacts after setting a new world record in the 4×400 Metres Mixed Relay during day three of 17th IAAF World Athletics Championships Doha 2019 at Khalifa International Stadium on September 29, 2019 in Doha, Qatar. (Photo by Patrick Smith/Getty Images)
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DOHA, QATAR – SEPTEMBER 29: Allyson Felix of the United States reacts after setting a new world record in the 4×400 Metres Mixed Relay during day three of 17th IAAF World Athletics Championships Doha 2019 at Khalifa International Stadium on September 29, 2019 in Doha, Qatar. (Photo by Patrick Smith/Getty Images)
The 11-time Olympic medalist, Allyson Felix, has always projected her strong self not just on the track but even away from the sport as well. Her enthusiasm never let her slow down ever since she turned towards the sport. Not only did she exceed all expectations as an athlete, but has outshone herself even beyond that.
Breaking off her 7-year-old partnership with Nike, she launched her shoe and lifestyle brand “Saysh?, setting yet another example for women around the world. Mainly, her brand focuses on the well-being of female athletes, mothers, and women in general.
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Recently, she shared her experience of launching the “for, and, by women” brand through Tempo’s 16th annual Leadership Event Friday at the Wisconsin Center.
“We’re really mission-driven”- Allyson Felix
Felix has been the center of attraction of Tempo’s 16th annual Leadership Event. Tempo is an organization based in Wisconsin that focuses on women.
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TOKYO, JAPAN – AUGUST 06: Allyson Felix of Team USA prepares to race by resting in the starting blocks in the Women’s 400m on day fourteen of the Tokyo 2020 Olympic Games at Olympic Stadium on August 6, 2021 in Tokyo, Japan. Felix became the most decorated female track athlete in Olympic history after winning her 10th athletics medal. (Photo by Patrick Smith/Getty Images)
According to the star, the most crucial step was to put the right team together. Since they launched the brand during the pandemic, it was more difficult for her to cope up.
?I think the biggest thing in launching Saysh has been the team. We launched during a pandemic, and it?s really challenging and dealing with factories and shutdowns and COVID,? said the Olympic star.
I enjoyed sharing with this incredible group. Thanks for having me @TEMPOMilwaukee https://t.co/8N6XFSbnpw
— Allyson Felix (@allysonfelix) November 13, 2021
She revealed that everyone in the team connected really well and had the same motive, to create something new and different.
?”We?re really mission-driven and so having people who want to do this and are proud to stand behind the work,? said Felix.
?I feel like we have a lot of momentum right now. It is a lot of work as well. And a lot to come also,? she added.
Felix fought for fair pay for female athletes and inspired people to stand up for their rights. Leaving the well-known show brand, Nike, on accounts of discrimination, she led from the front.
Felix wants a place of real equality for her daughter
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The athlete wishes to produce a world for her daughter, where equality is not ignored and holds greater significance. She doesn?t want little Felix to fight against the same issues that she once did.
?It?s a place of real equality. And as I think about these different topics and issues that I?m pushing, that?s the motivation because I don?t want her to have the same fights that we?ve been having for far too long and so I would love for her to grow up having no limits and really understanding that,? said Felix.
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As an athlete, a woman, and a mother, Felix has proved herself not once but multiple times. She is not running for the medals and appreciation but equality in the world. She’s running for women.
