Dana White is a man of many talents. The boxing coach turned CEO and president of the Ultimate Fighting Championship (UFC) is well known for his gambling skills, which have led him to being banned in certain casinos. White has also started the first American slap-fight league in Power Slap and has recently become a bull-raising enthusiast and is raising a PBR bull named Twisted Steel.
And it seems another role could be added to the list as the Las Vegas resident appeared in an ad campaign for one of UFC’s largest sponsors. White joined pop star Post Malone and former NFL star Peyton Manning in the latest ad for Bud Light, celebrating the end of March Madness to the delight of fans.
Dana White appears in Bud Light ad
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The UFC signed a sponsorship deal with Anheuser-Busch-owned Bud Light beer to serve as the promotion’s official beer partner. The deal is reportedly for six years and worth north of $100 million. The company had previously been a sponsor of the UFC for ten years until their original deal ended in 2017.
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The beer company found itself in trouble last year after receiving backlash from conservatives for an ad campaign featuring trans influencer Dylan Mulvaney, leading to calls for a boycott of the beverage. Given its fanbase, the UFC also faced criticism. However, Dana White defended these actions but made clear that he supports Bud Light. And after appearing in the advertisement, White has made clear that he is firmly on the Bud Light train. And fans appreciated it.
Fans react to Bud Light ad
Fans were amused to see the UFC CEO rubbing shoulders with sports and pop culture royalty in the ad and took to social media to let their thoughts known. Here are some of the comments they left on the video on the official Bud Light page.
One fan wanted to meet the UFC boss:
“Lemme meet Dana”
Another was ticked to see White in action:
“This is epic!! Dana White in the house 🙌”
Another simply said:
“Love it”
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Another was impressed by the bout:
“Bringing all the magic 👏🏻”
One fan commented Bud Light for the ad:
“I dont drink but this Add is AMAZINGGGG!!!!”
Another fan wanted to see former middleweight champion Sean Strickland in the ad:
“Was waiting for @stricklandmma cameo”
One fan left a bizarre comment for Dana White.
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“Oil dana”
Another praised the beer company for the ad”
Bud Light coming in 💪🏻
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What do you think about Dana White featuring on the Bud Light ad? Let us know your thoughts in the comments section below.
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