What Is TKO Holdings? Everything You Need to Know About Major Changes Caused by Dana White’s UFC and Vince McMahon’s WWE’s Merger

There are a number of fans who hold quite polarizing opinions regarding the UFC and WWE. UFC fans often diss the WWE, calling it a ‘scripted show’. While several WWE fans have also showcased hostility towards ‘Dana White and Co.’ to date. Hence, they never expected that these two companies would ever join hands to work under the same roof at some point in time.

But the announcement of a merger between Endeavor (the UFC’s parent company) and the WWE authorities earlier this year made it clear that the two organizations will be working under a common umbrella. With a large chunk of followers already confused about this paradoxical merger, let’s try to clarify things a bit with some knowledge of the newly formed organization that currently holds both the WWE and UFC together.

An organization formed by the coveted WWE-UFC merger?

The WWE-UFC merger has currently propelled the valuation of the newly formed organization to a whopping $21B. On 12 September 2023, a number of significant personalities of the WWE and UFC authorities including Ari Emanuel, Dana White, Vince McMahon, and others appeared on the New York Stock Exchange’s stage. Reportedly, they ‘rang the bell’, marking the newly formed, ‘TKO Group Holdings’s’ entry into the stock market.

The UFC’s exclusive broadcast partner, ESPN, reported that the promotion’s parent company, Endeavor, holds 51% stakes in ‘TKO Group Holdings’. Some other sources also said that the famed Vince McMahon will retain the majority of the remaining 49% of ‘TKO Group Holding’s’ shares that are held by the WWE.

ESPN further detailed the newly formed power structure of TKO Holdings. Their article read, “Former WWE controlling shareholder and chairman Vince McMahon will act as executive chairman of TKO, with Nick Khan, who also sits on the board, as WWE president.

They also talked about the change in the power structure of UFC, mentioning, “Dana White, the former UFC president, will now have the title of UFC CEO. Endeavor’s Ari Emanuel will be CEO of TKO, and Endeavor’s Mark Shapiro is the president and chief operating officer of the new company.”

READ MORE – Excited Conor McGregor Sends Out a 1-Word Congratulatory Message to Dana White and Co. As $21B Worth Epic Merger With the WWE Becomes Official

Quite understandably, a large chunk of fans might be currently amazed after knowing that Dana White is now the CEO of the promotion. But another portion of them currently might be talking about a completely different issue.

Athlete transitions between Dana White and Vince McMahon’s companies may become easier

The history of the WWE and UFC bears testimony to the fact that some of their athletes have showcased massive eagerness to make a transition. The WWE packs stories of their homegrown stars like Brock Lesnar and CM Punk transitioning to the UFC. But UFC fighters like Ronda Rousey and Cain Velasquez have showcased that the story isn’t much different on the other side.

Although the merger mentioned that both organizations would continue working independently, it’s quite understandable that being under the same parent company would facilitate inter-organizational switchovers like Rousey or Lesnar. Do you agree with this? What else do you think we will witness since the WWE and UFC are now under the same roof, ‘TKO Group Holdings’?

Watch this Story – Everything you need to know about the UFC and the WWE’s $21B merger