The rise of Ian Garry in the UFC has been nothing short of meteoric. Inspired by Irish MMA icon Conor McGregor, ‘The Future’ announced his arrival in the UFC by scoring a first-round knockout over Jordan Williams at UFC 268 in 2021. From his debut win to his undefeated record, the Irishman has quickly become a name to watch in the welterweight division and is currently ranked no. 7.

But behind every great fighter is a team working tirelessly to propel them to the top. As Ian Garry’s star continues to shine brighter, the fans are left wondering who the names are that have helped ‘The Future’ manage his career. Let’s dive in and explore their stories!

Meet Llyod Pierson, Ian Garry’s manager

Ian Garry’s manager Lloyd Pierson is the Executive Vice President of Combat Sports at VaynerSports. The company was founded by brothers, Gary and AJ Vaynerchuk. Since its inception, the organization has served as a talent agency in football, baseball, and gaming. But in 2020, they expanded their portfolio by adding combat and action sports divisions to their umbrella. Names like Stipe Miocic, Tony Ferguson, Chris Weidman, and Raquel Pennington are some of the most notable figures on their roster, alongside the Irish star.

Formerly with Ballengee Group, Pierson joined VaynerSports with a vision and was the perfect choice to lead the charge. In a statement released during their MMA expansion, Pierson had revealed, “I believe adding the Vayner platform will enable the sport, and the brands of individual fighters, to push the boundaries even further. I’m confident this partnership will help the sport become even more mainstream.”

For Ian Garry, this partnership has proven immensely fruitful. From strategic fight matchups to managing public narratives—like the heated exchange over Geoff Neal’s withdrawal from UFC 292—Pierson’s expertise is evident. When Neal pulled out, Pierson didn’t mince words, calling out the fighter’s reasons in a now-infamous video where he stated, “His p***y hurts. Geoff Neal has b**ched out.”

The two did eventually face off at UFC 298, and Garry continued his winning ways by securing a split decision win. Yet, Lloyd Pierson’s remarks drew a lot of scrutiny for the fight, and the eye-balls he managed to attract to the clash proved his capacity as a keen manager for Ian Garry. It was a move that stirred controversy but also showcased his loyalty to his client. Yet, it’s not just Pierson who is in Garry’s corner when it comes to handling aspects of his career outside the confines of the Octagon!

Garry’s wife Layla Machado also helps in the management

Behind the scenes, Ian Garry’s wife, Layla Machado, plays a pivotal role. More than a spouse, she is a key figure in his management. As the director of The Future Group, an in-house team dedicated to Garry’s commercial and contractual affairs, Machado ensures every aspect of his career runs smoothly.

Their partnership began long before the Irishman’s UFC debut. Machado, a TV presenter for Cage Warriors at the time, met Garry during his rise in the promotion. Their relationship blossomed into a partnership that goes beyond the personal. Together, they form a team that blends professional strategy with unwavering support.

Machado’s dedication to her husband’s career became official after their Vegas wedding in February 2022. Since then, she has focused on managing his brand, ensuring that every opportunity aligns with their vision. Her role complements Pierson’s broader strategies, creating a management dynamic that is both efficient and personal. Whether it’s navigating public controversies or ensuring every fight adds to his legacy, this duo has been instrumental in shaping ‘The Future’.

Now, as Garry prepares for his toughest test yet against Shavkat Rakhmonov at UFC 310, his team’s efforts will undoubtedly be tested again. Can this carefully crafted partnership help him secure a title shot with a win over the undefeated ‘Nomad’? Let us know your thoughts in the comments below!