UFC News: Dana White Reveals ‘The Biggest Agent in Hollywood’ Deals With All the ‘Bulls***’ After the $21B WWE and UFC Merger

Dana White has had a great year business-wise. The UFC merged with the WWE under TKO Group Holdings in what was one of the most surprising revelations of the year. The deal was worth $21 billion and now, the two work rather closely together. But for two companies of this size, surely, dealing with things as a public company could get difficult.

But not for White, who strictly believes in doing only that which he loves. Making matches, announcing fights, and making sure fans are as entertained as much as they possibly could be. So how does it all work for the UFC head honcho? Here’s him explaining a few details and revealing a key figure in the UFC business.

An agent that aids Dana White

Dana White recently appeared on Vivek Ramaswamy’s The Truth podcast. Here, he opened up about the business itself and how he deals with the company being public. Ramaswamy didn’t know that the UFC was a public company under TKO initially until White cleared it for him.

“We are public right now,” he said. And then he went on to reveal how Ari Emanuel, a Hollywood agent, is responsible for a lot of the UFC business. Emanuel reportedly joined in with the UFC around 2016 and since then, White and he have had a great relationship.

“Ari’s(Emanuel) the biggest agent in Hollywood and basically he started putting this whole thing together he came to us and wanted to buy the UFC. . .” said White. “The question you were asking me is: How does it, how is it being a public company? Ari deals with all the bullsh*t and I do what I love,” added Dana White.

While Emanuel doesn’t own the company since it’s public, he is still a strong force that makes the wheels move. Easily making things better for Dana White to focus on the fights and the matchmaking himself. Clearly, things have worked out well for the UFC CEO who had some advice to the younger minds out there.

Would White do it any differently?

Dana White was asked if he’d do anything differently if he could talk to his 21-year-old self. He responded with a “no” since everything clearly worked out rather brilliantly for him. However, he did have some advice for the younger listeners of Ramaswamy’s podcast. He told them to keep believing in themselves regardless of criticism.

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White told everyone what he feels is the “reality.” That the most difficult thing to do in life is figuring out who we are as people. Clearly, wise words from someone who started off as a valet in Boston. White believes that he was lucky for always knowing who he was and what it was that he wanted to do with the rest of his life. And it looks like things fell in place for the UFC CEO.

What do you think about his advice? Let us know in the comments.

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