
via Imago
Credit: Imago

via Imago
Credit: Imago
The UFC has always had a star. There was Chuck Liddell, Brock Lesnar, then there was Ronda Rousey, and later Conor McGregor walked in and redefined the term. Alex Pereira looked like he was on the path to becoming everything the promotion needed: A big star who saved their events from collapsing. That was until UFC 313 witnessed his own fall from reign!
Last year, Tom Aspinall teased a three-way battle between him, Jon Jones, and Alex Pereira for the heavyweight title—an idea the Brit had for the UFC. Months later, both Jones and Pereira expressed interest in fighting each other, given that they held the titles to their respective divisions. While the UFC and Dana White had a perfect plan to keep all three engaged, Magomed Ankalaev may have thrown a wrench into their plans. UFC 313 came out of the syllabus for the UFC CEO as Pereira’s defeat might have altered the timeline for the UFC and several insiders believe it to be so.
While having a conversation on, ‘The Fighter and The Kid’ on YouTube, former UFC fighter Brendan Schaub emphasized that the UFC 313 card might have been one of the most boring cards in recent times. In addition to that, Schaub highlighted that Alex Pereira’s loss might put the UFC in a dilemma, “The UFC’s in some trouble, man. Hey, name their big star.”
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Talking about PPV sales, Schaub asked his co-host which current generation of champions drives the most pay-per-view buys.“Ankalaev? How many pay-per-views is he selling? Two—his mom, his uncle—who else? Who do you want? Pantoja? 125? We don’t give a f—. 135? Who else have you got? Merab[Dvalishvili]? Nah, not happening.” Schaub highlighted that Dricus Du Plessis might have a chance to become the next big thing specifically due to his star power but he further added that the new age champions will be a jolt on the UFC.
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He further added, “[Islam]Makhachev is probably their biggest star. Yeah, Pereira is still their most pay-per-view guy, but Makhachev is the biggest star pound-for-pound. And you know, he’s exciting—he’s the one.” When the co-host emphasized that, sooner or later, the entire champion roster would include either a Dagestani or a Chechen, Schaub acted as if he were snoring out of boredom.
Brendan Schaub’s analogy isn’t wrong—MMA fans are eager to see exciting fights centered around striking. However, many fighters from the Russian region rely heavily on wrestling. While this approach provides control of time and takedowns, it often fails to captivate the audience.

via Imago
March 8, 2025, Las Vegas, Nevada, USA: MAGOMED ANKALAEV 21-1-1, 1 NC of Teletl, Russia defeats ALEX PEREIRA 12-3-0 of Soo Paulo, Brazil by unanimous decision 49-46, 48-47, 48-47 during UFC 313 at the T-Mobile Arena, Las Vegas Las Vegas USA – ZUMAo117 20250308_zsp_o117_041 Copyright: xMikaelxOnax
As for PPV sales, the only big-name fighters in the top 10 best-selling PPVs list not named Conor McGregor are Jorge Masvidal and Brock Lesnar. Just for comparison, the highest PPV sales after UFC 264: Poirier vs. McGregor 3 in 2021 was UFC 300 in 2024. And the latter had a top to bottom stacked card headlined by Alex Pereira, which is still eclipsed by the Irishman’s star power.
Interestingly, the UFC CEO is in no mood to compromise with his PPV sales as a rematch might be on the cards for Alex Pereira.
What’s your perspective on:
Has the UFC lost its star power, or is there a new Conor McGregor waiting to emerge?
Have an interesting take?
Dana White might give Alex Pereira an immediate rematch!
Dana White was visibly shaken as he witnessed Magomed Ankalaev defeat Alex Pereira. The spectacle was so intense that, in the background of the Octagon, he could be seen asking Bruce Buffer about it, with both appearing genuinely concerned. At the UFC 313 press conference, White emphasized, “Yeah, it was… not what I expected. I expected a lot more shooting, I expected a lot more exchanges. Yeah…”
When asked about a rematch between the fighters, White answered with a single word, “Probably.” But what about the Brazilian fighter’s thoughts?
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Alex Pereira, in his brief to his fans, emphasized that he would fight better in a rematch, “Gonna make some adjustments for the rematch, and I’ll be back much better, you can count on it. Never give up on your dreams. Chama.” With this defeat, he not only lost his light heavyweight belt but also his five-fight win streak in the Octagon. In four of those fights, he finished his opponents. So a rematch with his Russian nemesis seems to be the only way to move forward.

via Getty
SHANGHAI, CHINA – JUNE 20: Dana White, UFC President gives a speech during 2019 UFC Performance Institute Panel and UFC Fight Night Shenzhen Press Conference at UFC Performance Institute Shanghai on June 20, 2019 in Shanghai, China. (Photo by Yifan Ding/Getty Images)
Interestingly, Magomed Ankalaev in his statement asserted that he would be more than happy to share the stage with Alex Pereira once again, “@AlexPereiraUFC it was an honor sharing the cage with you, you are a great Champion and your team, your coaches have a lot of class. Let’s run it back anytime you want,” he wrote on X.
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With the stakeholders of the promotion in the mood to run it back again, it will be interesting to see how their potential rematch goes. Perhaps Pereira will be more prepared to respond to Ankalaev’s takedowns as well as striking precision.
What do you think? Let us know in the comments below.
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Debate
Has the UFC lost its star power, or is there a new Conor McGregor waiting to emerge?