UFC Inks a Massive Deal With Discovery+ and Eurosport in Netherlands and Spain

The biggest mixed martial arts promotion in the world, UFC, has inked a new deal with Discovery. As part of the deal, UFC fights will air on Discovery+ in Netherlands and Eurosport in Spain from January.

The multi-year deal will include all live events. And will offer viewers across the Netherlands and Spain studio coverage of every event on the calendar. Jorge Lera and Gonzalo Rodriguez will offer their insights and expert analysis in Spain, while Marloes Coenen will take up the mantle in the Netherlands.

The first event of the year, UFC Vegas 46 will air live on Discovery+ in the Netherlands. And Eurosport 2 and Eurosport App in Spain. David Shaw, UFC Senior Vice President of Content and International, talked about taking the promotion to the next level.

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He said, “The Discovery team came to us with a vision perfectly aligned with our growth aspirations in Europe. This multi-year, multi-territory agreement will give UFC and our athletes a platform like never before, providing our fans in the Netherlands and Spain with access to more localized content as well as all the big blockbuster events.”

ESPN raised UFC pay-per-view prices

Earlier this week, watching UFC became expensive. ESPN increased the price of the PPVs on ESPN+ from $69.99 to $74.99. The price is expected to increase from UFC 270 on January 22, 2022.

It’s not only the price of individual pay-per-views that are increasing but also the pay-per-view package. It is going up from $89.98 to $99.98. This is the third time that ESPN has increased the pay-per-view price. Ever since ESPN has become the exclusive home of the promotions PPVs, a gradual increase in prices has hit the fans.

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It started at $59.99 in 2019. Then it was raised to $64.99 at the beginning of 2020, then $69.99 at the beginning of 2021. The new price of $74.99 is the highest price ever for Ultimate Fighting Championship pay-per-views.

What do you make of the new deal? Should ESPN have increased the prices for the PPVs? Let us know in the comments!