“The Aroma Is Gorgeous, Bruce!” – Bruce Buffer’s “Scent of Champions” Receives Conor McGregor’s Seal of Approval

In addition to being a decorated martial artist, Conor McGregor is also a successful businessman. ‘The Notorious’ one owns several business ventures like his pub, The Black Forge Inn, Proper 12 Irish Whiskey, August McGregor apparel line, TIDL Sports recovery products, and the newly launched Forged Irish Stout. As a seasoned businessman himself, McGregor recently gave a shout-out to a new business venture from a fellow UFC colleague.

Veteran UFC octagon announcer Bruce Buffer recently launched his line of perfumes. The product names after his signature tagline, “It’s Time“, has earned Conor McGregor’s seal of approval. The former UFC double champion took to social media to approve the new scent.

A constant presence in the UFC since 1996, Buffer has been the voice of the octagon before many historic UFC bouts. Therefore, McGregor did not abstain from showing his love and support for the veteran’s new business venture.

Conor McGregor approves Bruce Buffer’s “It’s Time”

Conor McGregor is a master at promotion. The Irishman’s marketing skills were evident from his early UFC days. His showmanship and confidence sold his persona and made him the biggest star in the UFC to date. Now, McGregor commands a huge social media following where he advertises his many business ventures.

Now, ‘Mystic Mac’ has given a shout-out to Bruce Buffer and his product by giving his thumbs up via Instagram. A huge star like McGregor endorsing the product will be an enormous marketing boost for Buffer and his scent.

Buffer recently posted about the product on his Instagram. He posted images of TUF coaches Conor McGregor and Michael Chandler posing with a bottle of the ‘eau de parfum’. In the caption, Buffer wrote, “My new “IT’S TIME COLOGNE” is the fresh, sensual, charismatic choice scent of Champions.” 

In a comment under the post, Conor McGregor wrote, “The aroma is gorgeous, Bruce! Thank you for my bottle!”

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In response, the 65-year-old wrote, “TY Conor as my pleasure & happy you like it! It is the scent of Champions & a true compliment coming from you Champ Cheers.”

Bruce Buffer and Conor McGregor have a rather cordial relationship. The veteran announcer has delivered several iconic Conor McGregor introductions before monumental fights of the Irishman’s career. The 34-year-old recently left a wholesome comment under a picture of Buffer lumbering up before his announcement duties.

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What are your thoughts on Bruce Buffer’s new business venture? What do you think about him using TUF coaches McGregor and Chandler to promote his product? Let us know in the comments below.