Despite receiving support from his fans and family, things continue to go downhill for UFC megastar Conor McGregor. His life took a serious turn for the worse last Friday when a civil lawsuit resulted in a jury finding the Irishman liable for s–ual a–ault and fining him over $250,000. Since the verdict, McGregor has faced mounting backlash, severely damaging his reputation and business ventures. This week, video game developer IO Interactive, known for Hitman, removed his character model from the game. Several major retail companies, including those linked to Conor McGregor’s alcohol products, also cut ties with his brands.

Among the companies distancing themselves from Conor McGregor are Musgrave, Tesco, BWG Group, and several other multinational retailers. The list of companies cutting ties with ‘Notorious’ has only grown, with the addition of JD Wetherspoon and DAA. JD Wetherspoon, a well-known pub chain worth $1.13 billion, announced that they have removed McGregor’s Forged Irish Stout from their shelves in all stores across Ireland. A spokesperson for the chain stated, “Wetherspoon has taken the decision to remove the product, Forged Stout, in its pubs in ROI.”

Meanwhile, DAA, which operates Dublin and Cork airports, also confirmed that they will no longer sell McGregor’s linked whiskey brands, “Proper No. Twelve” or “Forged Irish Stout,” in their airport shops. A DAA media relations manager, Graeme McQueen, confirmed, “DAA can confirm that Proper No. Twelve whiskeys were removed from sale in both Dublin and Cork airports over the weekend. We can confirm that none of the bars in Dublin or Cork airports sell either Proper No. Twelve or Forged Irish Stout.”

Although Conor McGregor is no longer the owner of Proper No. Twelve whiskey, he still owns and promotes Forged Irish Stout, which he endorses alongside renowned boxer and close friend Ebanie Bridges.

However, the fallout from the allegations has not been limited to alcohol companies, retail chains, and pubs. The MMA community has also distanced itself from Conor McGregor. A gym in Annaghdown, Co. Galway, which once displayed a mural of ‘Notorious’ to inspire the younger generation, has now painted over the mural in black. Amidst the chorus of criticism and backlash, UFC lightweight contender Paddy Pimblett has come to his defense, offering words of support for the embattled fighter.