Sharan Nair is a Senior Golf Writer at EssentiallySports. He constantly covers the ongoing PGA vs LIV Golf tussle as it progresses. With over 600 articles to his name, Sharan masters the sport with his in-depth knowledge and research that is reflected in his meticulous coverage of all the Majors. As an avid fan of Tiger Woods, Sharan firmly believes that Woods' 2019 Masters win was the greatest comeback in sports history. As a sports journalist, he aspires to one day sit down for an interview with the golf great himself. In his free time, Sharan loads up on some good golf reads; his favorite being 'The Glorious World Of Golf' by Peter Dobereiner.

It is only a fortune when UFC CEO Dana White [https://www.essentiallysports.com/tag/dana-white/] becomes your fan. This strikes especially true for Slate Milk. The chocolate milk company has come forward by leaps and bounds after it was quite infamously rejected by Shark Tank. In fact, Slate is one of UFC’s official partners. Now, the list of investors in the beverage is growing longer and longer. A new NFL star has made an investment in the product and their avid fan Dana White cannot keep calm. Here’s what happened when NFL star Maxx Crosby made an investment in Slate Milk. DANA WHITE SHOUTS OUT MAXX CROSBY’S SLATE INVESTMENT There is perhaps no other promoter as loud and excited as Dana White. This goes for just about anything he’s trying to market from UFC fights to his favorite sorts of healing techniques. The UFC Boss discovered Slate purely by accident as a consumer and has been a lover of it ever since. In early 2023, Slate was announced as UFC’s official marketing partner [https://www.ufc.com/news/ufc-names-slate-milk-official-marketing-partner]. The brand would get featured inside the Octagon on several occasions including pay-per-views. In fact, it will also be promoted on the 32nd season of The Ultimate Fighter in 2024. It’s more than visible that White has nothing but love for Slate. So when NFL superstar Maxx Crosby invested in the product, White couldn’t be happier. The edge rusher has made an equity investment in the product further enhancing its evaluation. In fact, the NFL player is also a huge fan of the UFC and found out about Slate from White. Also Read: Massive Update Concerning UFC CEO Dana White’s Closest Competitors Revealed After PFL Gets $100M Investment to Buy Bellator MMA [https://www.essentiallysports.com/ufc-mma-news-massive-update-concerning-ufc-ceo-dana-whites-closest-competitors-revealed-after-pfl-gets-100m-investment-to-buy-bellator-mma/] White would go on to upload a story [https://www.instagram.com/stories/danawhite/3218068734107614845/?utm_source=ig_story_item_share&igshid=YTUzYTFiZDMwYg%3D%3D] about the investment to celebrate the opportunity. “One of my favorite people buys a piece of one of my favorite products !?!” he wrote in the story. Clearly, White knows how to sell a product and he knows how to do it well. But what went wrong when Slate went to Shark Tank? SLATE WAS REJECTED BY SHARKS BEFORE WHITE OPENED HIS ARMS While Dana White found the product organically, other business opportunities had Slate in a knot. The brand had approached Shark Tank where after a taste test, the product was brutally rejected. After about a year of re-working, the chocolate milk was back, better and more appealing. It was no wonder White loved it. It’s filled with protein and is a great drink for athletes trying to keep their bodies in shape. Now, with Crosby’s investment, perhaps the product can break ground with the NFL as well. In the meantime, White will probably continue trying to sell it to more and more people. Would you buy a can if you came across it in a vending machine? Let us know in the comments. Watch This Story: Dana White Trashes USADA CEO For Britney Spears Like Move [https://www.essentiallysports.com/stories/ufc-mma-news-dana-white-trashes-usada-ceo-for-britney-spears-like-move] 

Dana White can't keep calm as his favorite company just found an investor in
famous NFL star and the UFC Boss gave a shout-out on Instagram.

Prit Chauhan is a UFC Writer at EssentiallySports. Having worked as a content
writer for three years in niches such as mass media marketing, he has also tried
his hand at fiction writing, authoring a few short stories in the process. His
writing experience, combined with his experience doing research work under the
Univesity of California, Berkely, helps him weave fact-based narratives from the
Mixed Martial Arts world without missing a beat. Prit fell in love with MMA
after watching former heavyweight champion Brock Lesnar’s heroics in the cage. A
huge fan of the Muay Thai phenom Rodtang Jitmuangnon, Prit aspires to one day be
a Muay Thai practitioner himself. As for his love for MMA and reporting, he
hopes to interview his favorite MMA stars live in the near future. But for now,
he is putting his best foot forward for his growing reader base at ES.

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Prit Chauhan

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Maxx Crosby Sends Dana White Into a Meltdown Over Wholesome Gesture for UFC CEO’s “Favorite”

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<h2 class="jsx-cb26a7af5694ead9" style="text-align: center"><b>Dana White: Net Worth 2024, Salary, Wife, and More</b></h2>
<h2 style="text-align: center"><strong>Who is Dana White? </strong></h2>
Dana Frederick White Jr. is a name that every MMA fanatic knows. From running away from mobsters to running the biggest MMA promotion in the world, White has come a long way. An organization he and his friend Lorenzo Fertitta bought for $2 million, now stands at nearly $7-8 million.

He played an instrumental role in making the UFC the household brand it is today. He started his career as a bouncer and climbed the ladder to become one of the most successful businesspeople worldwide. His business acumen, shrewd tactics, and eye for opportunities eased UFC's path to establish itself as the biggest MMA promotion.

As of 2024, he works as the President of UFC, a position he has held since 2001.
<h2 class="jsx-cb26a7af5694ead9" style="text-align: center"><b>Dana White's early life </b></h2>
Born on July 28, 1969, White spent his early childhood in Ware, Massachusetts. The 53-year-old spent his youth switching bases between Las Vegas and Maine. White initially attended Bishop Gorman High School, where he first encountered Lorenzo Fertitta. However, he got kicked out twice and finally graduated from Hermon High School in Maine in 1987.
<figure class="jsx-b9c5e7fc3c08d611">
<div class="jsx-3245111776 es-image-loader-aspect-ratio"><img id="img-tag-node--img-loader-0" class="jsx-3245111776" src="https://image-cdn.essentiallysports.com/wp-content/uploads/GettyImages-1157103655.jpg" /></div>
<figcaption>
<p id="node---55136-figcap">via Getty</p>

</figcaption></figure>
White dropped out of college twice and juggled various jobs, including laying asphalt, a bouncer at an Irish bar, and as a bellhop at the Boston Harbor Hotel.

Ever interested in combat sports, White picked up a pair of boxing gloves at 17 and initially dreamt of pursuing a professional career. However, he soon dropped the idea after witnessing a punch drunk boxer (someone suffering from Chronic traumatic encephalopathy, a disease linked to head trauma injury) and feared the same outcome for himself.
<h2 class="jsx-cb26a7af5694ead9" style="text-align: center"><b>Dana White's parents</b></h2>
Dana White was born to June and Dana White Sr. and traces his roots as an Irish American. While much is not known about his father, he and his sister Kelly mostly grew up under the care of his mother and grandparents. His mother was a nurse by profession and their move to Vegas was in pursuit of a better livelihood.

In 2011, June released the unauthorized autobiography of the UFC lynchpin- 'Dana White, King of MMA'. She shockingly revealed that her son <em>"had turned his back on his family and friends who were there for home when he needed help and support".</em>

READ MORE: <a class="jsx-2b55705d932ea6e9" href="https://www.essentiallysports.com/ufc-mma-news-dana-was-causing-us-problems-and-costing-plenty-from-the-very-beginning-of-his-life-dana-white-put-his-single-mother-in-hostage-situation-moments-after-his-birth/" target="_self" rel="noopener">Dana Was Causing Us Problems and Costing Plenty From the Very Beginning of His Life: Dana White Put His Single Mother in Hostage Situation Moments After His Birth</a>

Similarly, <a class="jsx-2b55705d932ea6e9" href="https://www.youtube.com/watch?v=46eMp_rWgjc" target="_blank" rel="noopener">in a 2011 interview,</a> she said, <em>"He's not a good person. He seems to have lost his character somewhere along the way. He mistreats people."</em>
<h2 class="jsx-cb26a7af5694ead9" style="text-align: center"><b>Dana White's wife and children</b></h2>
UFC President is married to Anne, whom he met in eighth grade, and the duo tied the knot in 1996. The couple is blessed with three children, two sons- Dana III, Aidan, and one daughter Savannah.
<h2 class="jsx-cb26a7af5694ead9" style="text-align: center"><b>What is Dana White's net worth in 2024?</b></h2>
According to Celebrity Net Worth, Dana White has a net worth of $500 million. Further, he collects an estimated $20 million salary annually.

Apart from this, he also owns "Power Slap," alongside ventures inside the UFC like "Dana White's Contender Series." This surely helps him bank quite a sum, alongside his occasional big wins in gambling. For instance, he once won nearly $7 million in a single night at a Las Vegas Casino.
<h2 style="text-align: center"><strong>Is Dana White the owner of UFC?</strong></h2>
While running boxercise gyms, he met MMA fighters, Tito Ortiz and Chuck Liddell, and eventually took over as their manager. Moreover, he met Bob Meyrowitz and pounced on the opportunity when he learned Meyrowitz wanted to sell UFC. He sought the aid of Lorenzo Fertitta and ultimately he and his older brother Frank bought the UFC for $2 million. And the pair appointed White as the President.
<figure class="jsx-b9c5e7fc3c08d611">
<div class="jsx-2971178628 es-image-loader-aspect-ratio"><img id="img-tag-node--img-loader-0" class="jsx-2971178628" src="https://image-cdn.essentiallysports.com/wp-content/uploads/GettyImages-1128485707.jpg" /></div>
<figcaption>
<p id="node---34197-figcap">via Getty</p>

</figcaption></figure>
In 2019, White penned a lucrative 7-year contract with the promotion, elongating his stronghold. Markedly, in April 2023, Endeavor, the parent company of UFC, <a class="jsx-2b55705d932ea6e9" href="https://www.essentiallysports.com/wwe-news-unbelievable-wwes-high-profile-sale-to-ufcs-parent-company-made-jim-ross-scared-because-of-one-particular-reason/" target="_self" rel="noopener">announced a merger with WWE</a> to form a new $24 billion company. Additionally, White retained his position as the president of the UFC brand. White previously owned 9% of the UFC before he sold his stake to Endeavor for $340 million.

In addition, White also worked as a co-promoter of the <a class="jsx-2b55705d932ea6e9" href="https://www.essentiallysports.com/tag/conor-mcgregor/" target="_self" rel="noopener">Conor McGregor</a>-Floyd Mayweather fight, thus making his debut in boxing scenes. However, soon he lost interest as he labeled boxing promotion as a "<em>broken business</em>" in 2022.

Another brainchild of White, The Power Slap, debuted in January 2023, on which White worked as a producer.
<h2 class="jsx-cb26a7af5694ead9" style="text-align: center"><strong>Dana White’s health: Weight loss, fasting &amp; transformation</strong></h2>
Over the last few years, Dana White's health has undergone a massive transformation, and now he is seemingly in his best health. His life coach and founder of 10X Health System, Garry Brecka had even predicted that at the rate White was indulging in bad habits and ignoring his health, he might only have a decade left.

He had previously been wrongly diagnosed with idiopathic depression, and the medications took a toll on him. Later, the mogul also suffered from dangerously high blood pressure, was overweight, and had a high triglyceride count, which allowed Brecka to reach his conclusion. And according to him, marking the life expectancy only validated the urgency for White.

He would soon make <a href="https://www.essentiallysports.com/ufc-mma-news-why-did-dana-white-lose-so-much-weight-real-reason-behind-86-hour-water-fast-carried-out-by-the-ufc-ceo/">massive strides in his lifestyle and share with the world his secrets</a>. He followed a holistic plan with the help of Brecka that included the right diet, supplements, and exercise. His diet included high fat but low carbs, to induce ketosis, a method by which fat is broken down into ketones. It also included an 86-hour water-fast regimen that was so transformative that White couldn't help but share it with the world.

<img class="size-medium wp-image-1914362 aligncenter" src="https://image-cdn.essentiallysports.com/wp-content/uploads/NINTCHDBPICT000765320323-380x315.jpg" alt="" width="380" height="315" />

Now White continues to be healthier than ever and includes other innovative techniques such as ice baths to up his health game. After all, to be the president of the world's biggest MMA promotion is no joke and only a healthy man can play the long haul.
<h2 style="text-align: center"><strong>Dana White’s other businesses and endorsements</strong></h2>
A man of many talents, the man who made UFC the biggest MMA promotion in the world has numerous other ventures under his sleeve. Here are some enlisted-
<ul>
 	<li>
<h3>Power Slap</h3>
</li>
</ul>
White is the founder and promoter of Power Slap, an unconventional fighting organization that was launched in 2022. Since then, it has come under much controversy, with many deeming it a barbaric and exploitative sport. Nonetheless, White has stood stern on his belief that it has the potential to become a major combat sport and open new avenues for numerous fighters.
<ul>
 	<li>
<h3><strong>Throw One</strong></h3>
</li>
</ul>
It is a media company that was founded by the two original pillars of the UFC banner, Dana White and Lorenzo Fertitta. This venture operates as the parent company for numerous ventures, such as,-
<ul style="list-style-type: circle">
 	<li data-sourcepos="6:5-6:88"><strong>Power Slap:</strong> The controversial slap-fighting organization.</li>
 	<li data-sourcepos="7:5-7:53"><strong>Ridiculousness:</strong> A popular comedy clip show.</li>
 	<li data-sourcepos="8:5-8:75"><strong>Street League Skateboarding:</strong> A professional skateboarding league.</li>
 	<li data-sourcepos="9:5-9:62"><strong>Nitro Circus:</strong> A live-action stunt performance group.</li>
 	<li data-sourcepos="10:5-10:64"><strong>Travis Pastrana's NRX Rallycar:</strong> A rally racing series.</li>
</ul>
White's involvement currently stands as the co-founder and co-owner of the above. Further, the UFC head honcho is committed to UFC and restricts himself from promoting anything apart from the UFC.
<h2 class="jsx-cb26a7af5694ead9" style="text-align: center"><strong>Dana White's awards and accomplishments</strong></h2>
<ul>
 	<li><span style="font-weight: 400">Armed Forces Foundation - Patriot Award (2009)</span></li>
 	<li><span style="font-weight: 400">World MMA Awards - Leading Man of the Year (2008–23)</span></li>
 	<li><span style="font-weight: 400">Wrestling Observer Newsletter - Promoter of the Year (2005–13; 2015–16)</span></li>
 	<li><span style="font-weight: 400">Other accomplishments - Nevada Sportsman of the Year (2009)</span></li>
</ul>
<h2 class="jsx-cb26a7af5694ead9" style="text-align: center"><b>Dana White's foundation and charity</b></h2>
The UFC president also liberally utilizes his money for good causes. He has donated $100,000 to <a class="jsx-2b55705d932ea6e9" href="https://www.essentiallysports.com/tag/dustin-poirier/" target="_self" rel="noopener">Dustin Poirier</a>'s charity. In addition, he once gave $50,000 for a liver transplant to the daughter of one of the instructors at Tiger Muay Thai.

Also, he gave $100,000 to his former high school, and $1 million to the Las Vegas shooting victims.
<h2 style="text-align: center"><strong>Dana White’s house</strong></h2>
The UFC head's first notable house purchase was reported in 2006 when he bought a mansion in Pine Island Court, Las Vegas, from the American business mogul <b>Frank Fertitta </b>for $1.95 million. Thereafter he bought 3 more mansions in the same area from 2016 to 2017, which were later demolished, presumably to build his current mega mansion.

The current mansion boasts nine bedrooms, 12 bathrooms, a gym, a massage room, a basketball court, an arcade, a bar, and a kitchen, all worthy of a king.
<h2 style="text-align: center"><strong>Dana White’s car collection</strong></h2>
Complimenting his massive crib, and the luxurious office is his collection of vehicles that he has amassed over the years. But despite that, his first car was a 'rusted out Datsun B210.' Here are some of his prized possessions-
<ul>
 	<li>A Harley Davidson featuring the UFC logo, that was gifted by the company</li>
 	<li>Ducati and a MV Agusta F4</li>
 	<li>A classic red Ferrari Testarossa</li>
 	<li>A black Ferrari Spider F430</li>
 	<li>1971 Plymouth Barracuda</li>
 	<li>BMW M6 Gran Coupe</li>
</ul>
Apart from this, he has also gifted his beloved sons the gift of speed as their sweet sixteen gifts. His eldest son Aidan was bestowed with a customized Defender Works V8 70th Anniversary Edition, while Dana Jr. kept a BMW M6.

Keeping up with his busy schedule, it is not surprising that he owns a private jet, an indulgent Bombardier jet to be precise.
<h2 class="jsx-cb26a7af5694ead9" style="text-align: center">How to contact Dana White?</h2>
<table style="border-collapse: collapse;width: 100%">
<tbody>
<tr>
<td style="width: 33.3333%;text-align: center;border-style: solid"><a class="jsx-2b55705d932ea6e9" href="https://www.instagram.com/danawhite/" target="_blank" rel="noopener">Instagram</a></td>
<td style="width: 33.3333%;text-align: center;border-style: solid"><a class="jsx-2b55705d932ea6e9" href="https://www.facebook.com/danawhite/" target="_blank" rel="noopener">Facebook</a></td>
<td style="width: 33.3333%;text-align: center;border-style: solid"><a class="jsx-2b55705d932ea6e9" href="https://twitter.com/danawhite?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank" rel="noopener">Twitter</a></td>
</tr>
</tbody>
</table>
<h2 style="text-align: center"><strong>More Information</strong></h2>
<table style="width: 59.2196%;height: 953px">
<tbody>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><b>Personal Information:</b></td>
<td style="width: 144.662%;height: 56px"></td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Full Name</span></td>
<td style="width: 144.662%;height: 56px">Dana Frederick White Jr.</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Date Of Birth</span></td>
<td style="width: 144.662%;height: 56px">July 28, 1969</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Birth Place</span></td>
<td style="width: 144.662%;height: 56px">Manchester, Connecticut</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Age</span></td>
<td style="width: 144.662%;height: 56px">54</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Height</span></td>
<td style="width: 144.662%;height: 56px">5 ft 10 in or 178 cm</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Weight</span></td>
<td style="width: 144.662%;height: 56px">185 lbs or 83.91 kg</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Parents</span></td>
<td style="width: 144.662%;height: 56px">June and Dana White Sr.</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Siblings</span></td>
<td style="width: 144.662%;height: 56px">Kelly White</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Nationality</span></td>
<td style="width: 144.662%;height: 56px">USA</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Ethnicity</span></td>
<td style="width: 144.662%;height: 56px">American</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Net Worth</span></td>
<td style="width: 144.662%;height: 56px">$500 million</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Salary</span></td>
<td style="width: 144.662%;height: 56px">$20 million</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Spouse</span></td>
<td style="width: 144.662%;height: 56px">Anne White</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Relationship/Marital Status</span></td>
<td style="width: 144.662%;height: 56px">Married</td>
</tr>
<tr style="height: 56px">
<td style="width: 49.2209%;height: 56px"><span style="font-weight: 400">Children</span></td>
<td style="width: 144.662%;height: 56px">3</td>
</tr>
<tr style="height: 57px">
<td style="width: 49.2209%;height: 57px"><span style="font-weight: 400">Profession</span></td>
<td style="width: 144.662%;height: 57px">President of UFC</td>
</tr>
</tbody>
</table>

Dana White

Dana White: UFC boss, slap enthusiast, health transformer: here's everything about his Net Worth 2024, Salary, Wife, and More.

Maxx Crosby Sends Dana White Into a Meltdown Over Wholesome Gesture for UFC CEO’s “Favorite”

Dana White shouts out Maxx Crosby’s Slate investment

Slate was rejected by sharks before White opened his arms