

The dynamics between YouTuber-turned-boxer Jake Paul and UFC President Dana White have been marked by public disputes and mutual criticism for quite some time now. Both Paul and White have been locked in a relentless war of words, seizing every chance to trade verbal jabs and take shots at one another. Neither has shied away from the feud, turning every interaction into an opportunity to escalate their ongoing rivalry. From White accusing the ‘Problem Child’ of competing in rigged fights to Jake Paul relentlessly calling out the UFC’s low fighter pay, the two have exchanged plenty of heated barbs.
But where does all of this leave Logan Paul in the mix? Back in January, two years ago, Dana White joined hands with Logan Paul after the YouTuber-turned-WWE Superstar’s beverage brand, PRIME, became the official hydration partner of the UFC. Since then, the two have maintained a friendly relationship, often seen together in a more amicable light. However, for Logan, he is in a tricky situation at the moment which he pointed out while speaking to interim heavyweight champion Tom Aspinall. The hard-hitting Brit recently made an appearance on the Impaulsive podcast to share his thoughts on his future in the division.
During a particular section of the conversation, ‘Honey Badger’ asked Logan, ‘When someone has a beef with your brother, do you feel that as well? . The clip was shared by Jed I. Goodman on his X account where the 29-year-old quickly responded, “No, no. Not every time.” However, he then pointed out the problems he is facing because he doesn’t really hate Dana White.
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“Dude, I will be honest with you. It’s kind of tricky and it’s been a rift in our relationship. Because we are brothers—love him to death. Like, literally, would die for this kid. We also have like our separate paths, interests, friendships, and businesses. An example, I love Dana White and the UFC. I always have since we were ten you know.”, ‘The Maverick’ added.
Logan Paul talks Dana White/Jake Paul beef. pic.twitter.com/MU4yBTAxHN
— Jed I. Goodman © (@jedigoodman) March 26, 2025
Logan feels since his younger brother started a fight with White, doesn’t really mean that he is automatically involved in the fight. Rather he feels that his partnership with the UFC is helping his brand grow and wants to maintain that relationship. He added, “A couple of years ago Jake started burning that bridge. And I am like—I am included by default. Do I have to not like Dana? But that’s like, kind of, going against like what’s important to me.”
Well for the 29-year-old he does have a point. However, it seems Jake Paul is not quite happy with the way his elder brother is dealing with the situation.
What’s your perspective on:
Should Logan Paul risk his UFC ties for Jake, or is business more important than brotherhood?
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Jake Paul wants his brother to choose a side amidst the ongoing rivalry with Dana White
Jake Paul is mature enough to understand that business is business, especially with Logan partnering with Dana White. However, what doesn’t sit well with ‘El Gallo’ is his older brother’s lack of support for him in his feuds, despite their family ties. The former social media influencer feels his elder brother should definitely do business but should pick sides.
In one of the episodes of the RING CHAMPS podcast, he said, “It’s weird. I don’t know. It’s just guess it’s just business at the end of the day,”. However he further added, “But what I don’t like is that my brother could technically do business with them but still choose a side, but he doesn’t do that. And that’s what I don’t like.”
Jake Paul further made it clear that Logan has never shown favoritism toward him, despite his business ties with Dana White and even his YouTube rival, KSI. Jake also feels that only if his brother wants he can easily push him to the UFC and set him up with a fight. But according to him, Logan chooses not to—preferring to maintain the relationships he’s built, both within the family and in his professional career.
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“He’s like friendly to both… PRIME pays the UFC to be a sponsor. Logan could publicly back me, and the UFC can’t do anything about that. I know he’s not going to do anything to change it… Same thing [with KSI]… He’s just wanting to play both sides.” said ‘The Problem Child’.
What do you feel about Jake Paul’s claims? Should Logan Paul also ruin his relationship with the UFC head honcho because of his brother’s rivalry? Let us know your thoughts in the comments below.
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Should Logan Paul risk his UFC ties for Jake, or is business more important than brotherhood?