UFC President Dana White has no reservations about going off on people that are not in his good books. The 53-year-old has publicly slammed personalities like Oscar De La Hoya during their beef. The UFC head honcho also has a strong dislike for media members that he believes are acting against the best interests of the promotion. Therefore, he did not have to think twice before coming to the aid of YouTubers NELK Boys after the NHL refused to work with them.

White has had a good relationship with the NELK boys for quite a while now. For him, these youngsters and their popularity are effective marketing tools that the NHL did not utilize to their advantage. Hence, he had no qualms about bashing the NHL brass for their poor decisions.

Further, the UFC head dropped numbers about the NHL championship finals and his own Power Slap to show how poorly NHL was performing in the marketing department.

Dana White goes off on the NHL in an X-rated rant

In a recent TikTok video shared by NELK, founder, and creator Kyle Forgeard and Dana White can be seen discussing the NHL marketing issue. The YouTubers explained how the NHL wanted nothing to do with them on the grounds of them being “too edgy.”

White responded, “F*ck ’em. They’re all old, dumb f*cking people that have no idea what’s going on. Where this younger generation is, where they’re going, how you reach ’em, all that sh*t. It’s all old, dumb f***ing journalists.”

Then, he referred to certain numbers and stated, “Total video views for the NHL in the middle of their conference finals- They did 25 million video views. Power Slap did 90 million. So all these people that are talking sh*t out there, it’s all old, dumb f***ing journalists.

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Finally, White added, “NHL don’t want the NELK Boys? No, problem. I got ’em.”

This is not the first time the UFC president has shown love to the YouTube sensations. Back in 2022, he gifted a quarter million dollars as a birthday gift to Forgeard. This act of generosity did not sit well with the fans, who slammed him for fighter pay-related issues.

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Regardless of the opinions of others, Dana White continues to support the NELK boys and defend them against the likes of the NHL. Do you agree with White’s approach to the issue? Should the NHL have used the NELK Boys to bring more eyes to their league?

Let us know in the comments below.