‘I Literally Don’t Give a Sh*t’ – Dana White on How He Developed His Personality

Dana White is one of the most popular names associated with combat sports. The UFC President is known for his unorthodox decisions and uncensored comments. White has always shared his honest opinions on everything and never holds back on criticizing anyone.

Recently in an interview, White was talking about the same when asked when and why did he decided to just say whatever he feels like.

White said, “I don’t know. I don’t know how that happened or what happened. It’s like all this stuff, whether it’s the media, the internet, or whatever. All the stuff that’s talked about, I literally don’t give a sh*t about any of that.”

“I can care less what anybody says, what anybody thinks. I just focus on my own little world over here. My people that work for me, my fighters, this sport, this brand, and I just keep plugging forward. I really don’t care what anybody else thinks.”

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In today’s day and age, no one can deny the all-pervading influence of mass media on our lives. From the television in the living room, the radio in the car, to our computer at work, mass media saturates our lives. Therefore, in a time where everything one says is twisted and used against them, White’s attitude seems very refreshing.

What next for Dana White and the UFC?

Dana White is one of the main reasons behind the UFC’s global success. His decision to have live events during the coronavirus pandemic in 2020, was a genius move, and it garnered much viewership for the UFC. There are many decisions like this that White has taken in order to promote the UFC.

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Today the UFC is one of the most popular combat sports promotions in the world. And the upcoming UFC events of 2021 are just going to improve its scale. The next big event in the UFC will be the UFC 264 event which will be headlined by the trilogy fight between Conor McGregor and Dustin Poirier.

There are a plethora of outstanding events planned by the UFC and Dana White’s personality and unabashed nature has certainly helped them in doing so.