“It’s time!” – this iconic UFC catchphrase reminds fans of only one name, which is ‘The Veteran Voice of the Octagon’ Bruce Buffer. Arguably one of the biggest and most successful MMA ring announcers to grace the Octagon, he is a class apart when it comes to fighter introductions. The 67-year-old, just like his fellow UFC colleagues Joe Rogan, Jon Anik & others, has sealed himself as an icon of the promotion and sport in general. If you are a hardcore fan, you would definitely want him to be announcing your fantasy MMA debut.
But then many wonder that this unique profession would have its own perks. And that’s entirely correct – according to sources, the American 67-year-old boasts a lofty $12 million valuation. Would you believe it? Well, that’s not all – he also gets a premium for each of his appearances at events.
How much does Bruce Buffer get paid in the UFC?
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Bruce Buffer is as legendary a figure as the UFC as a promotion, and Dana White knows how iconic his voice really is. The UFC CEO compensates his employees pretty well, it seems. According to sources, when it comes to being paid, it’s quite the paycheck he collects from both UFC fights and special events. He reportedly gets a whopping $50,000 for just one UFC fight announcement. Yes – and wait till you find out what he charges for special events, which some claim range around $100,000.
Moreover, it’s not only the top fighters who’ve joined the million-dollar club. For every high-profile UFC event, he earns over $1 million. It surely is a profitable hustle for the veteran. However, it’s not just the UFC that credits these millions into Buffer’s accounts. Over the 28 years of his announcing stint, the 67-year-old made some great money moves and investments.
Who makes more money, Bruce or Michael Buffer?
Bruce Buffer never knew he had a brother until he met him in 1989. At that, Michael Buffer was already a renowned figure in the combat sports world. With over 25 years in the announcing business, Bruce’s brother has amassed a staggering net worth of around $400 million. On the other hand, as we’ve already discussed, ‘The Veteran Voice of the Octagon’ has a significantly lower net worth, but is still a highly respectable one.
Bruce Buffer and his brother Michael Buffer, who is arguably one of the most respected and revered boxing and pro-wrestling ring announcers of all time, run a company named The Buffer Partnership together. That’s one collaboration that they’ve done together as brothers. But apart from that, Bruce also has business ventures just like his older brother.
Bruce Buffer’s net worth, endorsements, and other sources of income
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Bruce Buffer has also started Q&A sessions with fans as a part of MILLIONS.CO, for which he charges $118.8. Aside from all this, he is also vested in the podcasting industry. What’s more – he is an integral part of ‘IT’S TIME w/Bruce Buffer’ – a Spotify podcast where he hosts discussions with UFC hotshots. Moreover, the American announcer also does cameo videos for his fans. For one cameo video for a client or a fan, he charges $349. Fans and followers can also contact him to get custom recordings for different events.
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It is also worth mentioning that he is also a socially outgoing 67-year-old. He is pretty active on all his social media handles and has around 10.7k subscribers on his YouTube. But it’s his Instagram that might be a secret source of consistent passive revenue, as he has 1.3 million followers on Instagram.
Apart from his podcasting and self-promotional ventures, the UFC icon owns The Buffer Partnership – a firm that deals in the licensing business. Famously, he is also a promoter of King and Bay – a custom clothing brand based out of Ontario, Canada.
He is also a promoter of FanDuel – the official ‘sportsbook’ that claims to be a partner of the NFL, NBA, MLB, and now the UFC, thanks to its colossal 300 million and growing combat fanbase. Moreover, according to reports, Buffer owns a Ferrari 296 GT3 that cuts a $350,000 hole in your pocket.
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In conclusion, Bruce Buffer’s charm and unmistakable voice have not only made him a beloved figure in the UFC, but also a savvy businessman with multiple streams of income and lucrative endorsements. His remarkable journey as the ‘Veteran Voice of the Octagon’ continues to inspire fans and aspiring announcers alike.