“How Much Did You Get Paid for This” – Months After Controversial Crypto Disaster, Khabib Nurmagomedov’s “Garbage” Promotion Puts Him in a Fix Once Again

The retired MMA titan, Khabib Nurmagomedov, is renowned for his exceptional prowess in the Octagon. Recently, however, he has been drawing attention for different reasons. Far from the roar of the crowd, Nurmagomedov now wrestles with a different adversary – public backlash. With his recent promotional choices sparking an uproar, the fighter’s latest endorsement via an Instagram post has plunged him deeper into controversy.

‘The Eagle’s post-retirement journey has been bumpy and marred by controversial promotional ventures. First, it was his pivot into the volatile world of cryptocurrency through an endorsement of a non-fungible token (NFT). The disquiet grew louder when Nurmagomedov, known for his top-tier athletic lifestyle, promoted a sugar-laden children’s cereal. The past controversies had barely settled when a recent Instagram post put Khabib back in the line of fire.

Khabib Nurmagomedov Receives Backlash Over Latest Instagram Post

The fighter attempted to promote a product, FITROO Cereal, and met with a volley of criticism from his devoted fan base. Disappointed supporters pointed out the irony, “Let me guess- it helps you fight better in the cage. Kabib listen up, no cereal or any product helps you get tougher, so stop this”, “Absolutely sure he never eat that”. Others went further, and condemned Khabib’s promotional choice as detrimental to health, especially for children, “Selling garbage that bad for the body. Marketed to the children. Not good”.

More significantly, several fans speculated whether monetary gains were driving Khabib’s promotional strategies. One fan commented, “How much did you get paid for this, Haba?”. In response to the former champion’s continuous missteps, another remarked, “Surely you made enough money from fighting to not need to be shilling every terrible product possible?“. A similar sentiment filled the rest of the comments section of his post. A majority of the fans also expressed their disappointment in the UFC Legend’s corporate decisions: 

• “Doing this stuff instead of being in the octagon is such a big shame…”
• “I am very disappointed, to advertise for junk food? serious? you the top athlete who I’m sure will never eat this shit because it’s just sugar and industrial additives (carcinogenic).”

Unfortunately for the retired UFC star, this is only the latest in a long list of blowback for his endorsements.

A series of missteps: Khabib Nurmagomedov’s controversial initiatives

‘The Eagle’s professional life is being shadowed by a series of questionable promotional ventures, each met with growing dismay by his fans. His fanbase flagged his foray into the field of cryptocurrency, specifically his endorsement of an NFT, as they voiced concerns over the slip-slide nature of this volatile market. Soon after, Khabib faced accusations of “selling his soul” when fans slammed him for endorsing a sugar-heavy children’s cereal. Many saw this decision as contrary to his athletic disposition.

Read More: Khabib Nurmagomedov NFT: Fans Criticize Ex-UFC Star for Turning to Crypto Business

The slew of promotional missteps has sparked a significant debate; the overshadowing of his athletic achievements by his questionable commercial choices. As the tide of criticism rises, Nurmagomedov’s predicament calls not just for damage control but serious introspection.

The key question boils down to this: is the temporary gain from such promotions worth the potential long-term damage to his legacy, especially considering his cemented place in the annals of combat sports as one of the greatest fighters of his time? Let us know your thoughts in the comments below.

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