Fighting, beverages, apparel, the restaurant business, and now the music business. Conor McGregor‘s been enterprise-hopping. The story of ‘The Notorious’ and how he built his empire is appalling. And the Irishman isn’t shy about displaying his wealth to the world. Luxury mansions, fast cars, shiny mansions, and a state-of-the-art yacht—all because of his impeccable business acumen—it seems like McGregor has it all.

“I make so much money you can swim in it,” ‘Mystic Mac’ bragged on his recent IG story while hyping up his latest business venture, Greenback Records. Classic Irishman, oozing bravado. But while he flexes his wealth, his empire is quietly taking on water. From business losses to industry-wide boycotts, the financial punches just keep coming. So, is ‘The Notorious’ still floating, or is he one bad decision away from sinking like a stone?

Reality paints a far less glamorous picture than McGregor’s cash-soaked fantasy. His Forged Irish Stout brand, once a proud symbol of his larger-than-life persona, is now gasping for breath. A business insider has hinted that without a fresh injection of McGregor’s own money, the company may not last much longer. And the timing couldn’t be worse. Major UK and Irish retailers, including Tesco, ASDA, and JD Wetherspoons, have yanked his stout from their shelves in the wake of the Nikita Hand civil trial fallout.

The numbers are brutal. In 2023 alone, Forged Stout Distribution Limited hemorrhaged $5.6 million, while Forged Stout Production Limited suffered a $3.3 million blow. On top of that, the company is staring down nearly $900,000 in debt. Even the former champ’s beloved pub, The Black Forge Inn, could feel the ripple effect if the backlash intensifies. And that’s just the beer business.

McGregor’s real estate company, Emrajare Ltd, has racked up $6.2 million in accumulated losses after yet another failed attempt to get approval for a luxury apartment complex in Dublin. Meanwhile, the firm behind The Black Forge Inn, Jemi Ventures Limited, reported a $2.4 million loss last year. While these direct financial hits paint a concerning picture, an even greater burden loons in the form of internal debt, further tightening the financial noose around his empire.

If there’s one person who has been by McGregor’s side through every win, loss, and headline-grabbing scandal, it’s Dee Devlin. But even she seems to be making some strategic exits. Nine months ago, she stepped down as secretary of McGregor Sports & Entertainment Ltd after a decade in the role. While she still holds a director position, her resignation raises eyebrows. Was this a smart financial play, or was she subtly distancing herself from an empire on the verge of collapse?

The Notorious, of course, remains publicly unfazed. His social media is still a highlight reel of lavish celebrations, training montages, and extravagant purchases. But as his businesses bleed cash, you have to wonder, is he oblivious to the financial chaos around him, or is he just too stubborn to acknowledge it?

Will Conor McGregor ever quit gambling on himself?

McGregor just can’t sit still, can he? His latest pivot sees him diving headfirst into the music industry with Greenback Records, Dublin’s so-called “first major record label,” co-founded alongside Richard Buck and Julian O’Brien. If there’s one thing McGregor loves more than fighting, it’s proving he can do absolutely anything, whether it works or not.

“I am excited to create Ireland’s first major record label in an industry that I have had great interest in for some time,” McGregor told Sunday World. “To be able to come in and offer music artists a fair deal and properly reward them for their talent.” A noble mission, sure. But given his recent track record with business ventures, should Ireland’s rising musicians be worried? McGregor believes the music industry “needs an overhaul,” much like he once thought he’d revolutionize boxing. And we all saw how that ended against Floyd Mayweather.

For now, Greenback Records is still finding its rhythm. Will it soar to the top of the charts as McGregor envisions? Or will it crash and burn like some of his past ventures? Only time will tell. But with his businesses hemorrhaging cash, he might want to think twice before diving headfirst into another high-stakes gamble. At this rate, that ocean of money is looking more like a drying-up lake. What do you think? Is Conor McGregor’s latest pivot a stroke of genius or another miscalculation? Let us know in the comments below!