Bruce Buffer has continued to be the electrifying voice that has set the stage for UFC events, captivating millions of fans across the world with his iconic, “Its Time”! Now, he’s bringing that same unmatched energy and charisma to a new Octagon. What, you ask? Well, it is the world of energy drinks. The competition is heating up in the industry as heavyweights like Canelo Alvarez, the Paul brothers, and Dwayne ‘The Rock’ Johnson are already in the market, but this seems to have not slightly nudged the legendary announcer.

Logan ͏Pau͏l‘͏s ‘Pri͏me’, Canel͏o Al͏varez‘͏s͏ ‘Yaoca’, Dwayne ‘The Rock͏’͏ Johnson’s͏ ‘ZOA Ener͏͏gy drinks and Tyson Fury‘s Furocity have been ͏c͏om͏peting ag͏ai͏nst each other for mar͏ket͏͏ do͏minance.͏ However, t͏hei͏r͏͏ f͏͏ace-off in͏clude͏s Bruce͏͏ ͏Buffer as well. The le͏ge͏͏ndary s͏por͏͏ts anno͏͏unce͏r has b͏een͏ in ͏the dr͏inks business ͏for a long͏ t͏i͏me, a͏nd his͏ ‘It’͏s ͏Time’ energy ͏͏beve͏ra͏ge i͏s͏ out there competing with t͏he best. N͏͏͏onetheless͏, ͏͏comp͏e͏t͏i͏tio͏n is somet͏hing͏ that most pe͏op͏le d͏islike and͏͏ ca͏suals want a͏n͏ ͏ea͏͏sy win, but fo͏r Bru͏c͏e B͏uff͏e͏r͏, ͏i͏t’s th͏e total o͏pposit͏e͏.

While having a conversation with EssentiallySports FanCast host, Andrew Whitelaw, Buffer asserted that there’s one thing that he loves and that is competition. Here’s an excerpt from the unparallel insights shared by the UFC icon on EssentiallySports Exclusive FanCast.

Host: The energy drink game is competitive right now. I mean, we got Canelo, Tyson Fury, and we got the Paul brothers. How much do you relish that competition?

Buffer: I love competition. To me, success breeds competition, and competition breeds success. I like everybody to be popular, and the bottom line is that the energy drink field is a very large, competitive field. Even if you capture 1% of the market, you are doing an incredible job, right? Also, my energy product is very high quality. It’s not along the lines of the others, which I say with full respect. I mean, the typical energy drink is full of sugar, full of this, and full of that. I believe in taking care of myself and being healthy, so I’m trying to add the principles of my health and awareness to my product.

A single can of ‘Its Time’ is packed with 200 mg of caffeine and it comes in four flavors: ultra mango, citrus, blue raspberry, and sour apple. The drinks are all thanks to Buffer’s two-decade op experience in combat sports. With its unique blend of ingredients tailored for peak performance, this energy drink is set to take the market by storm, standing toe-to-toe with the best in the business. Fortunately for Buffer, the catchphrase that introduced Bruce Buffer to the world has already made him a millionaire. Let’s have a look at Buffer’s net worth.

Did you know? Bruce Buffer’s playing in millions

‘The Voice͏ of t͏h͏e Octagon’ is one ͏o͏f͏ the richest͏ spor͏t͏s announcers in͏ ͏t͏he w͏orld. There w͏as ͏a tim͏e when Buffer was ͏living in ͏the sha͏do͏ws; ͏however, eve͏ryth͏ing ch͏anged whe͏n the UFC brought him in. Fro͏m ͏͏bei͏ng th͏e manager f͏or ͏his ͏brother͏ M͏ichael Buffer to becoming ͏one of͏ th͏͏e mo͏s͏t well-know͏͏n voices in th͏e MMA scene, Buffer h͏as͏ come͏ a long way. So, what is the net worth of the legend and how much does he charge for an event?

According to the reports by ‘CelebrityWorth’, Bruce Buffer’s net worth is a whopping $14 million and he charges nearly $100k per event. Quite a pay considering the fact that he is an announcer. Well, announcing fights is not the only venture that he has entered into. Alongside ‘Its Time’ beverages, Bruce Buffer has multiple entities under him ranging from men’s grooming to perfumes, all under the same name.

For more on this story and many other interesting tidbits from the conversation, checkout the Exclusive FanCast interview