UFC CEO Dana White is currently enjoying the success of his recently concluded UFC 306 event. However, in recent developments, the 55-year-old has been promoting the Anthony Joshua vs. Daniel Dubois fight on social media. Also, the UFC head honcho traveled to Dublin to witness Callum Walsh’s boxing fight against Runowski. Dana White has never been an advocate of boxing, but suddenly, there is a shift in his attitude.

But why exactly is White promoting boxing events? It seems there is something brewing between him and Turki Alalshikh as pointed out by UFC legend Michael Bisping. Let us take a look at what he had to say about White’s newfound love for boxing.

Michael Bisping feels Dana White now wants to conquer the world of boxing

UFC CEO Dana White has been showing his interest in getting into the boxing game for quite some time now. Apart from the UFC dabbling in the sport with initiatives like Zuffa Boxing and the support of boxers like Callum Walsh on UFC Fight Pass, there hasn’t been much of a development. However, things might be shifting there and for good. White stated that there will be news shortly that will include him and the UFC in the boxing industry. He made the announcement during a pre-fight Q&A on Thursday for Friday’s Walsh vs. Przemyslaw Runowski, which caught the attention of the fans.

But is this the only reason White got into boxing? Former UFC champion Michael Bisping doesn’t quite agree, and he recently took the time to discuss the entire event. He said on his YouTube channel, “So the UFC and Turki Alalshikh they’re are doing business together. Now look at this, Dana was promoting the Joshua vs Dubois fight on Instagram. Why is that? Well, Turki Alalshikh is promoting that. It is all Riyadh season.” Turki Alalshikh is the man behind some of the biggest fights that have happened over the past couple of years in Saudi Arabia. Currently, the next biggest fight in Riyadh Season is the Anthony Joshua vs Daniel Dubois fight.

‘The Count’ feels that Alalshikh is highly impressed with Dana White’s Noche event in the Sphere and wants to use his expertise. White and his team invested more than $20 million to make the event a blockbuster. Bisping further added, “Dana and Turki Alalshikh are linking up. They’re are changing the face of boxing.” This is not the first time White has shown his interest in trying his hands at boxing. However, on most occasions, he gets cut by the big players in the business. But it seems he is determined to make the sport even more interesting.

Dana White shares his plan of making boxing interesting again

In the year 2023, White showed his interest in expanding his business ventures in combat sports. This is how he started his Power Slap League, which is slowly becoming one of the most viewed events online. His next target? Boxing. A man of this caliber often delivers when it matters the most and has his eyes set on becoming the next big thing in boxing. White claimed that his plan would take at least a couple of years as he wants to build a brand in boxing as well, just like the way he has done in the UFC. During a recent conversation with the ‘Sports Business Journal,’ White shared his opinion on the whole.

The 55-year-old said, “I don’t know if I can fix the sport, but I think I can put on fights that people want to see, and I can make boxing interesting again and build a brand around it.” However, as Bisping pointed out his partnership with Turki Alalshikh might just be the beginning of something new. White has promised that he will come up with huge announcements in recent times. And going by his track records, we, as fans, can definitely expect something huge to happen.

Will Dana White achieve the same success as he did with the UFC if he ventures into boxing next? Or will he fail to live up to the expectations of the fans? Let us know your thoughts in the comments below.