Did Dana White just make the UFC 300 10x better? At the UFC 300 presser, the UFC head honcho, Dana White announced that the new bonus amount that the fighters would be receiving would be much more than the meager $50000. Max Holloway and Justin Gaethje demanded a massive $300000 bonus for their fight and White agreed to it.
Jamahal Hill, Alex Pereira, Justin Gaethje, Max Holloway, and many more fighters are set to lock in against each other for the massive $300000 bonus and this announcement has given a new motivation for the fighters to be as bloody as possible. Regardless, how is the UFC administration going to afford such a heavy bonus? Well according to experts, the revenue that the UFC 300 is about to make will be enough.
UFC experts reason Dana White’s $300000 bonus announcement
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It seems like UFC 300 will be something bigger than anyone expects. The last time Dana White raised the bonuses for an event, we witnessed an all-out war among the fighters. This time, the massive $300,000 bonus amount might be the trigger point for the fighters to break loose with their gears.
Make no mistake, Dana White knows how to play with the numbers very well. According to ‘The Sports Business Journal’, the promotion is about to witness a massive inflow of revenue due to PPV buys. The journal argues that UFC is about to touch 1 million PPV sales for the grand event. If we talk about numbers then it is a massive $96,490,000 only by PPV sales.
Further reports by journalists and experts suggest that the promotion is about to get a massive $16.5 million in only just on the gate for this event. Totaling the numbers, we are getting close to a $100 million revenue upfront. The bonus amount is just a fraction of the total revenue. Experts argue that it would be an easy lift for the UFC.
🚨| Dana White says that #UFC300 is set to do over 1 million PPV buys on ESPN+.
[per The Sports Business Journal] pic.twitter.com/P8DXl1p35T— MMA Orbit (@mma_orbit) April 12, 2024
The $300,000 bonus is the highest bonus that the UFC has announced to date. This is not the first time that Dana White has announced an increase in bonuses. Let’s take a look at past UFC events where White made similar announcements.
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Read More: Conor McGregor Reacts After Dana White Raises UFC 300 Bonus to $300,000
Bonus increases in the past
UFC bonuses have typically stayed around $50,000, but there have been some standout moments when they bumped up the prize money. Like at UFC 100 in 2009, they went big with $100,000 bonuses. Then, at UFC 129 in 2011, they matched the bonus to the event number with $129,000 rewards. Just last year, at UFC 262 in 2021, the bonus was set at $75,000.
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But Dana White shook things up by announcing $300,000 bonuses for UFC 300, a hefty jump from the norm. It’s a big move that’s got fighters and fans buzzing, promising an extra dose of excitement for the milestone event. Even Conor Mcgregor had to come in to appreciate the increase in the bonus amount.