When you’re͏ the CEO of the biggest comb͏at͏ sports͏ promotio͏n in the world, it’s only natural that you͏’d do bold things to ensure your fans love the product—and that’s exactly what the UFC CEO has been doing recently. After ͏delivering bac͏k-to-b͏ack blockbuster events,͏ the UF͏C CEO may have become more gene͏rous, as ͏he is about͏ to ͏give away ͏$25,0͏0͏0 in the form of tr͏ading cards͏.

Dana͏ White’͏s͏ ͏UF͏͏͏C͏͏ ha͏s ͏͏re͏-establ͏ished ͏i͏t͏s͏͏ p͏artn͏͏e͏rsh͏͏ip͏ wi͏t͏h ͏͏Topp͏͏s͏ tr͏ad͏in͏͏g͏͏͏͏͏ ͏c͏͏͏ards f͏o͏r ͏th͏e se͏͏cond͏ ͏t͏i͏m͏e, ͏͏a͏fter ͏their previous͏͏ c͏͏͏o͏lla͏b͏ora͏t͏͏ion ͏fr͏om ͏20͏09͏͏ to 202͏0͏. ͏͏͏Thi͏s time,͏͏͏ h͏͏owe͏v͏e͏͏r, t͏h͏͏er͏͏e’s a͏ ca͏tch. Th͏e ͏͏hig͏͏hly an͏ticipa͏͏͏ted͏ n͏ew ͏͏͏pro͏͏d͏uct ͏͏͏͏͏wi͏l͏l͏ b͏e 2͏024͏ T͏͏͏͏opp͏͏s Chr͏ome ͏UF͏C.͏ ͏The͏͏ p͏ar͏tnership wa͏͏s͏ si͏gne͏͏d ͏͏at͏ the͏ s͏t͏ar͏t͏ of͏ ͏͏th͏e yea͏͏r, ͏and it bodes well for a fruitful partnership between both entities

The UFC CEO uploaded a video on his Instagram handle where he showcased the cards that the Topps guys brought him in a meeting, “I just had a meeting with the Topps guys, and organically, they brought up some of the cards.” As the video goes on, the UFC CEO showcased some high-value cards including Israel Adesanya, Alex Pereira, and even Khabib Nurmagomedov, “We have McKenzie Dern, Khabib Nurmagomedov, Dustin Poirier, Max Holloway, Shavkat Rakhmonov, Kevin Holland, Tai Tuivasa, Alex Pereira, Israel Adesanya, Ilia Topuria, and Weili Zhang (with a piece of the octagon). We also have a signed Max Holloway, Joe Pfyer, and Frankie Edgar signed cards”

Dana White promised that he would give away the cards to the fans, “We’re giving these away.” Not only that, the UFC CEO pulled some of the legendary cards of other athletes such as Paul Skenes and Neymar Jr valued at $15000 and $10000, “Out of the blue, I also pulled a $15,000 Paul Skines card and a $10,000 autographed Neymar Jr. card with a piece of his jersey. The Topps guys went crazy when I pulled these. So, with the UFC cards, I’m giving these away too.”

White then explained the process that would ensure fans have a chance to attain them. They would have to tag Dana White as well as the Topps Instagram handle on their Instagram stories. Interestingly, the UFC CEO himself is a big fan of Topps card. How? Let’s find out.

The time when Dana White flaunted cash as he bought the Mike Tyson card

Dana White may be carrying much more than spare change with him all the time. The UFC CEO was at a fanatics fest, (a multi-day festival featuring top athletes and sports personalities) to conduct a meet and greet with the fans. In the same event, a fan tried to hand the UFC CEO a rare memorabilia card of Mike Tyson for free.

However, Dana White would not let such generosity slide as he brought out a wad of cash and handed it over to the fan. Well, to his surprise, the fan was none other than Kenny Duncan Jr, who is the founder of Celebrity Mint, which is a company that makes collectible coins shaped like trading cards. Duncan offered a pure gold coin featuring Mike Tyson for free.

Well, the UFC CEO would have run away with the card but he decided to part with hundreds of dollars from his pockets and hand Duncan a $600 in exchange for the .5-gram coin. As Dana White handed over the money, Duncan was surprised as he showcased a huge smile. The UFC CEO understands the value of collectibles and knows that taking anything for free is a sin. Regardless, what’s your take on the giveaway? State your thoughts in the comments below.