Conor McGregor never fails from showing how much he loves Dee Devlin and his family. Remember the way he expressed his feelings with Sweet Love’s cover of ‘Die With A Smile’ by Lady Gaga and Bruno Mars? Well, it was the time when he made waves by signing the girl band and taking them under his wing via Greenback Records. We can certainly say that he’s pretty proud of his endeavors and loves to promote his step into the realm of music. And this time, he showed his support for Sweet Love by introducing them on social media. 

Taking to Instagram, ‘The Notorious’ shared posts from the girl band’s IG profile on his Stories. The first IG Story showed a picture of Honey taking a mirror selfie and put the words “Our Honey” in the caption. Next up, it was a member’s picture on a beach whom McGregor introduced as “Maya.” “Jasmine” was next, and finally, he shared a post featuring ‘Baby V’, who is also known as “Venice.” This gesture seemed enough to propel the British girl band into a world of higher popularity, don’t you agree?

But McGregor wasn’t done. He also shared a glimpse of one of Sweet Love’s performances at Blair’s World. With choreography by Ginger Sophie and the coordinated vocals by the members, Maya, Honey, Venice, and Jasmine, the event was indeed a banger. And lastly, the former UFC double champion showed the ultimate support by announcing that his Black Forge Inn has included a tequila-based cocktail named ‘Sweet Love’ after the girl band. What a perfect gift for the upcoming St. Patrick’s Day! Yes indeed, it’s a cooling green drink. 

It does seem like Conor McGregor has a lot of expectations from the British girl band. He even dubbed them as “the biggest girl band since The Spice girls.” Using their cover to showcase his love for his fiance, and naming a drink after their name, has certainly put Sweet Love on a high pedestal. But do you remember the time when McGregor first stepped into the music world?

Reflection at the time when Conor McGregor launched Greenback Records

Back in 2024, after he was forced out of his fight against Michael Chandler at UFC 303, McGregor announced his move into the music industry. Taking to Instagram, ‘The Notorious’ announced, “I am excited to create Ireland’s first major record label in an industry that I have had great interest in for some time. Greenback Records is here! We are forming a stable of artists that will avail of the best deals in the music industry. Period! I don’t f— about with business and this business will be no different! Welcome to Greenback Records!”

So who are the members of the Greenback Records? Well, it’s deemed as an ‘inspired creation’ of the former UFC champ-champ, Julian O’Brien, and Richard Buck. The company’s motto was clear. It was built for the creative minds, and to empower the musicians with a clear vision. Soon, the company kickstarted with the record producer Damion ‘Damizza’ Young joining the team. He claimed, “All I can tell you is “The Notorious” thug era is about to begin.”

Now, with Sweet Love under their wing, the Greenback Records is already making waves. And McGregor has promised that the girls would soon come up with some new themes. And all we can do as fans is wait and watch the story unfold. But before we bid farewell, do let us know what you think of McGregor’s venture. Do you think Devlin would get jealous of McGregor’s Sweet Love? Let us know what you think in the comments down below.