“Genius. Billionaire. Playboy. Philanthropist.” In the Marvel Universe, that title belongs to Tony Stark—but in the real world, few embody that energy quite like UFC star Conor McGregor. Love him or hate him, there’s no denying that the Irishman lives large, fights hard, and gives back. People often forget the softer side of the former double champ—like the time he built homes for the homeless, proving there’s more to him than just bravado. After dominating the MMA world, the UFC star didn’t hit cruise control. Instead, he took his business game to the next level. These days, he’s not just a fighter—he’s a mogul!

As co-owner of BKFC, Conor is now helping shape one of the fastest-growing combat sports promotions on the planet. He may not carry an executive title, but BKFC president David Feldman didn’t mince words—when it comes to selling fights, Conor McGregor is the guy. And why not? He still holds the record for the highest-selling PPV events in UFC history. Since aligning with BKFC last summer, ‘The Notorious’ has turbocharged the promotion’s global expansion.

With a successful event in Spain already under its belt and Italy next in line, the promotion has evolved from a niche fight league into an international powerhouse. Just last week, Dubai played host to not one, but two back-to-back BKFC events in Dubai. Naturally, Conor McGregor made an entrance only he could pull off. Arriving in Dubai aboard his jaw-dropping $49 million Embraer Lineage 1000 private jet, the former UFC champ turned heads across social media—oozing the same swagger that’s made him a global icon.

The camera followed him from his car straight to the aircraft, accompanied by his team in true boss fashion. It wasn’t just a trip—it was a statement. And just when fans thought the Irishman had done it all, he entered a whole new arena—the world of digital finance. Yesterday, he officially rolled out his very own cryptocurrency, “$REAL.” With a high-octane promo video splashed across his social media channels, Conor McGregor hinted at what’s to come. Then today, in signature McGregor flair, he followed it up with a no-nonsense message on Instagram Story: “Let’s get rich together! Let’s get $REAL.”

But that’s sparked the question—is the Irishman the true owner of “$REAL,” or is he just putting his name behind it? It’s a fair concern, especially with how rocky crypto endorsements have been in the MMA world. Just last year, UFC middleweight Khamzat Chimaev backed a coin that turned out to be a total scam. The creators of ‘Smash’ Bitcoin reportedly duped both Chimaev and his manager, Majdi Shammas, into promoting what ended up being a textbook pump-and-dump scheme.

And who could forget Khabib Nurmagomedov strangely supporting a coin called “Convict McGregor“—a shady crypto project that surfaced after a court found Conor guilty in a civil assault case. Khabib endorsed it publicly, but the coin vanished before it even got off the ground, raising plenty of eyebrows in the process. Still, one thing’s clear—Conor McGregor is moving at Godspeed. He’s doing what few in the fight game have managed! Becoming easier to collaborate with, stepping up his business savvy, and staying several moves ahead of the competition. Don’t buy it? Just ask BKFC President David Feldman.

David Feldman revealed how Conor McGregor got involved in the BKFC business

Everyone seems to love Conor McGregor—none more so than UFC CEO Dana White, who recently told Lex Fridman, “McGregor has been an incredible partner to work with.” And he truly has. But if there’s one thing that’s always rubbed White the wrong way, it’s the Irishman’s notorious habit of showing up late to events and meetings—a recurring frustration for Dana and his team. That said, BKFC President David Feldman had a very different experience.

In a recent interview with Tim Welch on YouTube, Feldman shared the full story of how Conor McGregor went from being just another face in the crowd to owning a game-changing equity stake in BKFC. Feldman recalled: “He came to a fight and was like, ‘This is the best thing I’ve ever seen.’ Then he sponsored us. He just kept coming to the shows, and I was like, ‘Why don’t you just invest?’” Feldman didn’t hold back his praise, continuing, “He’s the best salesman I’ve ever met in my life—what a consummate professional. He studies it and knows what he’s talking about. He’s a loyal guy, he’s good, smart as hell. He’s promoted this company like no one else I could imagine.”

Now, with his business ventures thriving and his influence stronger than ever, Conor McGregor may be eyeing his next big move—politics. With Ireland’s presidential election scheduled for fall 2025, rumors are swirling that ‘The Notorious’ could be gearing up to throw his hat in the ring. Stay tuned.