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Is Conor McGregor's business acumen overshadowing his legacy in the UFC octagon?

While Conor McGregor‘s UFC comeback looks increasingly uncertain, ‘Mac’ is making big moves in the business world. ‘The Notorious One’ of course, became the co-owner of the Bare Knuckle Fighting Championship (BKFC), the world’s first bare-knuckle boxing promotion of any significance.

And now, the Irishman, being the veritable businessman he is, has jumped on the bandwagon of the BKFC’s parent group, Triller, Inc. going public a few days ago. Along with the BKFC and a host of diverse brands in its portfolio, Triller, Inc. owns various streaming and social media platforms, including ‘Triller’, which has positioned itself as a competitor to the popular Chinese social media app, TikTok. Triller’s attempts to go public and offer an IPO have run aground thrice over the past four years over different issues. But finally, on October 16 this year, Triller, Inc. went public.

This was only possible because the company did a high-profile, reportedly $4 billion merger with the AGBA Group, which is a multi-channel business platform known for its financial and healthcare products and was already a publicly listed company. The merged entity will trade on the Nasdaq Capital Market as ‘Triller Group Inc.’ from October 16 onwards. And while Triller, Inc.’s share prices reportedly dropped over 20% in value since it went public, Conor McGregor is all in on the new entity and has bought stock in it.

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“I am in on this!” McGregor wrote in reply to a tweet talking about the merger and Triller, Inc. going public.

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What makes Triller (the video-sharing social media platform) trying to be a TikTok alternative especially notable is the dark clouds hanging around the ByteDance-owned Chinese platform’s future. After all, the US government has passed legislation to ban the app in the country over concerns over it being able to access sensitive user data, unless it is sold to a government-approved buyer. And if ByteDance, the Chinese company that owns TikTok does not divest itself from the platform and it gets banned, it will put Triller in a great position as a premiere alternative. And Conor McGregor has gotten in on the ground floor. But buying Triller, Inc. stock is just one of the many jewels in his portfolio.

Conor McGregor’s business empire which made him the wealthiest MMA fighter in history

What’s your perspective on:

Is Conor McGregor's business acumen overshadowing his legacy in the UFC octagon?

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Conor McGregor is the wealthiest fighter in the history of mixed martial arts. While ‘Mac’ is the highest-paid fighter in the sport, he has made most of his money outside the UFC. Most notably, ‘Mac’ founded, built up, and then sold majority stakes in his ‘Proper No. 12’ whiskey brand to the Proximo Spirits group for a reported $600 million three years ago.

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But ‘Mac’ didn’t get the entire $600 million as it was divided among the other shareholders including his manager Audie Attar, but the Irishman still made a gargantuan sum of $150 million personally from the deal. In addition to his alcohol empire, McGregor also owns a media company, ‘The Mac Life’, a fitness app, as well as an apparel and clothing company.

And now, he has made another addition to his business empire with his stakes in Triller, Inc. Any details about how much the Dubliner has invested in the BKFC parent company, however, currently remains unknown. What are your thoughts on Conor McGregor investing in the Triller, Inc. IPO?

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