On November 22, UFC icon Conor McGregor was accompanied by his fiancée Dee Devlin as the High Court in Dublin handed out the verdict in the civil lawsuit. The court found McGregor liable for behavioral misconduct and assault against the accuser Nikita Hand and the Irishman was ordered to pay around $260,000 for damages. While the mixed martial fighter has twice said he would appeal the ruling, Devlin has come out in a ferocious defense of McGregor while targeting Hand.

Hand had alleged that McGregor forced himself on her and was the aggressor during their encounter at a hotel in Dublin in 2018. But McGregor has insisted that the meeting was consensual. Meanwhile, on Tuesday, Devlin, his longtime girlfriend and mother of his four children made a series of social media posts calling out Hand.

“Imagine a WOMAN, with her own boyfriend and child, texting provocative pictures of herself to another woman’s man with a family and child on the way. This woman claims to know me, yet still went ahead and sent messages and pictures of herself over and over to my man? Really? Whilst out on a 3 day bender, texting excuses to her own child at home where mammy is on Saturday afternoon, Saturday night, Sunday morning, Sunday afternoon, Sunday night into Monday morning. All the while out of her face in a hotel room, dancing around a hotel carpark. What sort of WOMAN are you!!!” Devlin stated on her Instagram Stories.

She then added, “My sons will be warned women like you exist in the world.” Dee Devlin also claimed that the surveillance footage contradicted Hand’s accusations and even suggested that she was the aggressor. “CCTV DOES NOT LIE. I look forward the day the world will see the footage of you on that night and the carry on of you. Not a bother of you having the time of your life.

This is the real evidence, video footage no one knew was being taken in the moment which you miraculously don’t remember? To me it looks like you’re the one sexually assaulting in the lift. To me it looks like everyone is trying to get away from you. To me, it looks like everyone is trying to get away from you,” she wrote in another post.

Three days after the verdict, McGregor broke his silence via a post on X. “People want to hear from me, I needed time. I know I made mistakes. Six years ago, I should have never responded to her outreaches. I should have shut the party down. I should never have stepped out on the woman I love the most in the world. That’s all on me. 

As much as I regret it, everything that happened that night was consensual and all the witnesses present swore to that under oath. I have instructed my legal team to appeal the decision. I can’t go back and I will move forward. I am beyond grateful to my family, friends, and supporters all over the world who have stayed by my side,” he wrote.

Although Conor McGregor has the support of his fiancee, his business partners aren’t taking any risks. According to recent reports, many of McGregor’s business deals have fallen off, and one of the biggest hits was being dropped by the Proper 12 whiskey brand, which the Irishman helped set up in the first place.

Conor McGregor’s business dealings take a hit

Most of Conor McGregor’s wealth has come from his businesses outside the Octagon. When he sold his previously owned Proper 12 whiskey brand a few years ago, the deal saw a $600 million sale, out of which ‘The Notorious’ pocketed a reported $150 million, making him the richest MMA fighter in the world. In addition to that, McGregor also introduced his new stout brand, Forged Irish Stout, which grew to be around $4 million in value. However, in the wake of his civil lawsuit’s verdict, all the companies who partnered with him to sell his products have cut their ties.

Proper 12 has also gone on to drop McGregor from their brand. A spokesperson told TMZ, “Since 2021, Proximo Spirits has been the 100 [percent] owner of Proper No. 12 Irish Whiskey. Going forward, we do not plan to use Mr. McGregor’s name and likeness in the marketing of the brand.”

Ireland’s biggest food retail and wholesale company, the Musgrave Group, which owns the SuperValu and Centra stores, has reportedly stopped selling Proper 12 whisky. which could be the reason behind the Irish whiskey company’s move. Similarly, other stores like Tesco, Spar, Eurospar, MACE, and Londis, among many others, have followed suit, refusing to keep any of Conor McGregor’s products on their shelves. Moreover, the former UFC double champion also lost a huge video game deal after the verdict.

He had a deal with game developer IO Interactive to lend his voice as The Disruptor in the video game, “Hitman.” But after the court ruling, the company announced that it has cut ties with Conor McGregor and won’t be using his character and likeness in the video game series. How bad can things get for the former UFC double champion?

In a time of despair and scrutiny, Conor McGregor would be glad that his fiancee stepped up to defend him and be the beacon of support she’s always been.