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via Imago

Joe Rogan and ͏Dana Whit͏e‘s ͏r͏el͏a͏tionship dates ͏back to t͏he e͏arly 2000s͏.͏ When ͏the UFC CEO ͏took over the struggling o͏rganizat͏ion͏, he discovered͏ a gem ͏wh͏i͏le goin͏g t͏hrough som͏e͏ ol͏d, d͏usty documents. What was this gem, you ask͏? It͏ was ͏a tape of Joe Ro͏g͏an discussing the UFC and the rest is history. The multi-million podcaster has been with the promotion for decades now and it appears that the UFC CEO is not keen on replacing him even if he is a bit biased.

The color commentator has been pretty biased when it comes to some fighters, Israel Adesanya and Islam Makahchev are just some of the examples and this conduct appeared to have irked the combat sports community. However, despite this, the UFC CEO is not keen on letting Rogan leave his tutelage.

Dana White considers Joe Rogan as the greatest  color commentator ever

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There’s a long list of commentators who have established their own personalities across combat sports but none has ever made quite the mark like Joe Rogan, and Dana White knows for a fact that losing him would be a mistake. It must be noted that Rogan influences the sport with his podcasting episodes as well, so much so that he has reached far and beyond the UFC.

While in conversation with the  2 Bears, 1 Cave podcast, the UFC CEO emphasized that he wouldn’t trade Joe Rogan with anyone, “I consider him the greatest to ever do it. F-ck all these guys that have ever done any type of commentating on combat sports before this.” While this is a subjective matter, the UFC CEO emphasized that Rogan is greatest due to his immense presence in the world of combat sports specifically in MMA.

He further added, “Rogan is by far [the best].To go in and call fights is not easy to do. It’s very hard to do. Rogan came and right off the bat started doing it. What was brilliant about Joe and why he was so instrumental in helping us build this sport, nobody was ever going to f-cking understand the ground game. Rogan would walk you through in detail while it was happening, he would be one step ahead of the fighter actually as it was taking place, walking you through … and Rogan would f-cking lay it out. We couldn’t have hired anybody else that would have done it.”

Dana White, Joe Rogan, and Bruce͏ Buffer have been the ͏three pill͏ars of the promotion, and any ͏event without them seems inco͏mplete. Well, now many might wonder, why the UFC CEO is so gung-ho about Joe Rogan. Let’s find out.

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Rogan broke down the fight business to Dana White

While in conversation with Shannon Sharpe the UFC CEO revealed that the promotion was going through a very hard time back in the 2000s. And despite pulling out as many maneuvers as they had under their sleeves, nothing seemed to be working for them in the long run, “So yeah, our goal was to make this a real sport, this many people want to watch a freak show, this many people want to watch a real sport with real athletes”

͏The UFC CEO stressed that one of the difficult challenges they faced was to educate the masses, who have always known boxing about the art of MMA specifically BJJ as it was a complex sport. “How are you going to educate people about the jiu-jitsu? Because you know again, you and I are close to the same age, we came from, you know the old John Wayne movies where you’d hit a guy and you go over and you’d stand him back up and hit him again,” said White.

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Well, when all of the doors started to close up on them, Joe Rogan came in between to take the helm. According to the UFC CEO, it was Rogan who made sure everyone understood what was happening in the fight, “He’s a guy who’s really educated on the sport, has actually done it, loves and respects the sport and the athletes and Joe Rogan had this ability to walk you through what was happening before it actually started to happen you know and jiu-jitsu as a sport and as a martial art, completely took off and everybody started training in it.”

It seems that over the years, although the sport has become its own league, becoming synonymous with the promotion, Dana White is not keen on letting the multi-million dollar podcaster leave his side, and all for good reasons! Regardless, what’s your take on the hubbub? State your thoughts in the comments below.