Conor McGregor has never been one to follow the conventional path. Whether inside the Octagon or in the business world, ‘The Notorious’ operates on his own verbose and larger-than-life terms. Now, the Irishman is venturing into entirely new territory—the global music industry. According to the International Federation of the Phonographic Industry’s Global Music Report, total sales soared to $28.6 billion in 2023—a 10% increase from the previous year. From his whiskey empire to his involvement with BKFC, McGregor has built a global brand. But music? That’s uncharted waters. Still, with Greenback Records backing his latest move, he’s more than ready for the challenge.

Back in July 2024, McGregor gave fans a bold glimpse of his musical ambitions, declaring, “The Notorious Thug Era has begun.” And he wasn’t bluffing. His entrance into the industry comes with a groundbreaking partnership alongside hip-hop legends Bone Thugs-N-Harmony, proving he’s serious about making waves.

Now, hip-hop icon and actor Xzibit is the latest powerhouse to join Greenback Records. His rise to mainstream fame was cemented by one of hip-hop’s most unforgettable collaborations—his raw, aggressive delivery on “B-tch Please” alongside Snoop Dogg created a legendary contrast, solidifying his place in rap history. However, Xzibit is now focused on a new chapter—teaming up with McGregor to accomplish something fresh in his career.

Low Kick MMA took to Instagram to share what the hip-hop legend had to say in a conversation on the Math Hoffa podcast about working with the former dual champion: “He doesn’t need to do it for money. He just wants to build a record label that kicks everyone else’s a-s and that’s his gratification. He is looking to promote these labels and artists like he does fighters. Press conferences, showing up, being involved and engaging, hyping and then delivering. That’s really big, we can hype it up all we want but if we don’t deliver we are fu—d. So we got to punch somebody in the face and that’s exactly what we plan to do.” 

McGregor launched this ambitious venture alongside his business partners, Richard Buck, and Julian O’Brien. All of this came with a vision that goes beyond collaborating with industry giants. Their mission? To cultivate fresh talent and provide rising stars with a platform to shine. Since its inception, Greenback Records has been making calculated moves. They have curated music that strikes the perfect balance between mainstream appeal and artistic freedom.

One of its standout releases, “Unsure” by Zack Telander and The High Kings, has already earned praise from both fans and industry insiders. Now, the label has secured an exciting new signing—one that just might impress fans in a big way.

Conor McGregor heats up the music industry by signing ‘Sweet Love’

Even after conquering the MMA landscape for years, Conor McGregor isn’t just looking to make waves. He’s now aiming for pop royalty. With the signing of the British girl group ‘Sweet Love’, McGregor is setting his sights on the legendary heights of The Spice Girls. In a social media announcement, the former dual champion shared the news with fans, declaring: “Ladies and gentlemen, an amazing day for Greenback Records. I’m super proudly excited to announce the signing of the biggest girl band since the Spice Girls—introducing Sweet Love.”

The 36-year-old didn’t stop there. Taking center stage, he introduced each member—Venice, Honey, Jasmine, and Maya—before hyping up the moment with an electrifying declaration: “Let’s go, Sweet Love! Let’s go, Greenback Records! Sweet Love to the top!” Drawing comparisons to The Spice Girls is no small feat. The iconic group wasn’t just a pop sensation. They were a global phenomenon, selling nearly 100 million albums and leaving an enduring mark on pop culture.

If Sweet Love can capture even a fraction of that success, Greenback Records could be on the verge of something massive. What do you think about Conor McGregor stepping into the music industry? Is this the beginning of a new era or the final chapter of his fighting career? Drop your thoughts in the comments below!