Since his arrival to the world’s premier promotion, no UFC fighter could generate the amount of buzz that ‘The Notorious’ did (or does) despite him being away from action for almost four years. But while the Irishman has found himself occupied with his million-dollar lifestyle and businesses outside Dana White’s promotion, a new star has risen. In the time that McGregor’s been away, Alex Pereira, garnered a loyal fanbase around the world all thanks to his exploits inside the Octagon.

‘Poatan’ is returning for another title defense this weekend—his fourth, to be exact—at UFC 313 with fans excited to see the striking aficionado register yet another knockout against his Dagestani opponent Magomed Ankalaev. And with so much success in the UFC and the myriad of attention from the community, ‘Poatan’ has found himself in a great financial position. But how rich is the UFC’s light heavyweight champion in 2025? Here’s what we know.

Alex Pereira’s 2025 net worth & endorsements

Alex Pereira has been in the combat sports world for over a decade now, so it’s no surprise to see his net worth be in the millions. In fact, the Brazilian star reportedly has a net worth of around $4-5 million. Moreover, Pereira’s stardom in the UFC has led him to secure several lucrative sponsorship and endorsement deals with some top brands.

With the world getting more digital every year, Alex Pereira decided to partner with a company that trades in NFTs named OWNIC. Then again, the Brazilian star has also aligned himself with a pain relief and muscle recovery product manufacturing brand, AthlteticCBD. Being a fighter— a UFC star at that—’Poatan’ also gets paid by the promotion for his gear, similar to other fighters on the roster.

Earlier this year, iGaming industry’s SPRIBE, known for making crash/arcade games, secured a lucrative partnership with Alex Pereira to promote their social multiplayer game, Aviator. But these are his other sources of income. So how much does ‘Poatan’ make fighting in the UFC? Let’s take a closer look.

How much money does Alex Pereira make? UFC earnings

Since conquering two titles in separate divisions, the reigning UFC light heavyweight champion makes over $2 million per fight. If we take a deeper look, the Brazilian knockout machine made a reported $3,592,000 for his win over Jiri Prochazka in their rematch at UFC 303, when he stepped up to fight on short notice and saved the card. That was Pereira’s biggest payday, according to certain sources.

Alex Pereira’s second biggest payout came during his recent barnburner of a fight at UFC 307 when he went to war with Khalil Rountree Jr. For that scrap, ‘Poatan’ took home an astounding $2,992,000 after another knockout win. The next big payout for Pereira came at the historic UFC 300 PPV when he took home an estimated $2,942,000 after putting Jamahal Hill to sleep. Now that we’ve established how much Alex Pereira makes, let’s take a look at how he spends it.

How does the UFC champ spend his millions?

Alex Pereira appears to love the luxury lifestyle because he’s got some valuable things in his possession. For starters, the UFC champ has two sports cars—a $280,000 Lamborghini Huracan Performante and a $68,000 Chevrolet Corvette. Pereira has a couple of luxurious bungalows to his name as well, one in his native country of Brazil and the other in the United States. However, the details of their worth aren’t available in the public domain.

Much like Conor McGregor, Alex Pereira also has a love for watches. In fact, he’s got separate watches for interviews before and after his UFC fights. Moreover, the UFC champion was seen sporting a Rolex GMT Pepsi with a Jubilee bracelet, which is reportedly worth around $15,000-20,000. But spending money on luxury items isn’t the only thing Pereira does because he tends to give back to the community where he was brought up.

There have been several instances when Alex Pereira has been seen donating a truckload of food for the people in Bastistini, Brazil, which is also his hometown. So yes, the man’s got some serious money to help himself and the people around him.

While it will be interesting to see how much Alex Pereira makes this weekend at UFC 313, the focus will be on his fight as Magomed Ankalaev has been touted to be his biggest challenge yet. What do you think? Drop your comments below.