The highly anticipated UFC 306 event has finally come to an end with some memorable performances on the night. Some of the biggest names from various fields of work made their presence felt in the Las Vegas Sphere. One such famous personality was Jeff Bezos, who was seen sitting in the front row enjoying the event.

UFC CEO Dana White had already made it clear that some key media personalities and dignitaries would be present at the event. So, does the presence of Jeff Bezos really mean anything? Does it have anything to do with the new TV deal with the UFC? Let us take a look at it below.

Jeff Bezos’s presence at the UFC 306 raises questions surrounding a new business deal

Dana White recently made it clear that the deal with ESPN is ending soon, and he wants to go big like the NFL and NBA next. It’s an extremely high bar that he has set, but we know White can pull off anything he wants. The NFL’s current deal is valued at $111 billion, which is far more than the UFC’s $1.5 billion deal with ESPN. White told ‘Bloomberg,’ “I mean, we could end up being like the NFL and other sports where we could be on multiple platforms or just one.”  He further added how the UFC 306 could see those personalities and said, “To be honest with you, a lot of those potential media people will be at the Sphere this weekend.” 

The presence of Jeff Bezos has ignited those rumors, and Damon Martin took to his X account to raise an important question. He tweeted, “Interesting – Jeff Bezos front and center for the card tonight- it’s entirely possible that Amazon becomes one of the biggest bidders for the UFC ‘s broadcast rights in 2025. Remember, UFC nearly signed with Amazon last time around before going with ESPN.” The UFC’s deal with ESPN ends in 2025, and there’s still some time left. However, speculations have already begun after seeing Bezos at the UFC 306 event.

The NBA recently announced an 11-year deal with Disney, NBC, and Amazon Prime which is valued approximately at $76 billion. UFC CEO Dana White, after the move, said that this particular deal will impact the field for UFC. White always wants to take UFC to new heights and is constantly trying ways to improve themselves. He now wants to divide content across multiple networks, similar to NBA and NFL. But what exactly does he feel about this?

Dana White has big plans for the UFC in the coming years

The UFC has gone on to become home for fighters from different parts of the world. Therefore, the UFC CEO now wants to have multiple network TV deals. One of the biggest reasons for him to push for multiple deals is that it will allow fighters to have a wider reach. More and more people will be able to watch the fight, and as a result, there will be a lot more fan following for the fighters. White also believes that sports streaming rights are a big business and feels the landscape will shrink and consolidate in the coming years.

As a result, he now wants UFC to be streamed on multiple platforms so that people can enjoy the fights and follow their favorites. Currently, the UFC has shows like Contender Series, Fights Nights, and PPV’s all of which are broadcasted on different platforms. White hopes to change this in particular. During one of his interviews with CNBC, he said, “I could definitely see [the UFC on multiple networks]. … We have a lot of different levels of fights, whether it’s Contender Series, Fight Nights, or pay-per-views. They could end up on multiple platforms,”.

Currently, people in America can watch the UFC event on ESPN+ after paying a subscription. But will that soon change after the deal comes to an end in 2025?