Conor McGregor’s business acumen has seldom failed to garner him profits. With his competition struggling to fulfill the market demands, the Irishman’s presence can certainly manage the supply with a substitute. While this isn’t true in his Octagon career, McGregor promoting his Forged Irish Stout is definitely helping him boost his business, with his competition facing troubles.

Despite having a net worth of around $69 billion, Diageo Plc, the world’s largest spirit producer, has been having troubles because of water shortage. Well, as per CNN, the Diageo wasn’t able to keep up with the demands for Guinness at British pubs. And that’s where the ‘Mystic Mac’ comes in. When CNN shared the news on their Instagram page, McGregor took to the comments section and left a snide remark, putting the Forged Irish Stout in a better light. The ‘Mystic Mac’ wrote, “[Forged Irish Sout] IS WAY TASTIER AND WAY CREAMIER #RealIrishStout.”

That’s one way of promoting his product. But the former UFC double champion didn’t stop there. He took to X and urged the community to try out his Irish stout. He tweeted, “Until you’ve had a “baby forged stout” ya don’t know what you’re missin’.” Needless to say, ‘The Notorious’ takes immense pride in the Irish stout. After all, many celebrities have reviewed the stout in a positive light. 

Initially, Conor McGregor faced a slight setback after launching the Forged Irish Stout in 2021. But with the billion-dollar industries facing a drop in sales, the Irishman rides the tides pretty smoothly. And a large magnitude of the credit actually goes to the way the stout is prepared.

Conor McGregor’s innovation that brought “Forged to Life”

Not too long ago, McGregor’s company took to Instagram to share several posts and let the world know about the innovative processes involved in brewing the creamy stout. In the comments section, the company wrote, “As a tribute to the delicate process involved in bringing Forged to life, we opted to create the fully animated advert solely using animation methods that were available 100 years ago.”

No doubt, the result of the innovation was a piece of art that took time, effort, and determination. The comment mentioned, “Each frame was hand-drawn by a team of seven animators, taking over 1,000 hours, while the sound was scored by the world-famous, Dublin-based Windmill Lane Studios, captured in a real-life forge and at The Black Forge Inn.” 

This venture of McGregor’s has witnessed a steep rise in sales lately. He launched the Irish stout in America in 2022. The Forged Irish Stout is specifically sold in about 500 pubs in around 20 cities. With a rich and creamy taste, we can actually expect Forged Irish Stout to take over the beer market pretty soon. 

Have you tasted Forged Irish Stout yet? If you have, drop down to the comments below and let us know all about your experience. And if you haven’t, what are you waiting for? Go grab your friends and share a pitcher of the finest stout McGregor has in store.