
via Imago
Image Credits: Imago

via Imago
Image Credits: Imago
Jon Jones and Daniel Cormier may have one of the most famed rivalries in MMA history, but even they agree on one thing! The UFC and Monster Energy’s long-standing partnership is here to stay. In a massive announcement, Dana White revealed that Monster Energy has signed a record-breaking long-term deal with the UFC. The energy drink giant will continue as the exclusive global sponsor, keeping its iconic claw mark front and center in the Octagon.
In a video on his Instagram, the UFC boss stated, “What’s up everybody? I just want to let you know that Monster and the UFC have just signed a massive long-term deal. Monster will continue to be the official energy drink of the UFC. This is the biggest sponsorship deal for both Monster and UFC.” The relationship between the energy drink brand and Dana White’s UFC began in 2015. For nearly a decade, Monster Energy has fueled some of the biggest moments in UFC history. From championship bouts to contender series fights, its presence has become as much a part of the Octagon as blood, sweat, and highlight-reel knockouts.
View this post on Instagram
ADVERTISEMENT
Article continues below this ad
With this latest renewal, the partnership is only getting stronger. White further shared, “They’re very passionate about the sport. They love the brand. We love Monster. They supported UFC for a very long time and we are excited to continue this awesome partnership for many years to come.”
As the ink dries on this record-breaking deal, one thing is clear, the UFC’s biggest moments will continue to be fueled by Monster. Alongside Jones and Cormier, several other massive names in the promotion shared their reactions to the update on social media, and here’s a look at what they had to say!
Fighters share their excitement as Dana White and the UFC re-new their association with Monster Energy
The announcement sent shockwaves through the MMA community. But ‘The Korean Zombie’ Chan Sung Jung and strawweight queen, Zhang Weili, kept it simple yet fiery with a series of fire emojis, letting their excitement speak louder than words.
@koreanzombiemma: 🔥🔥, @zhangwelimma: 🔥🔥🔥
What’s your perspective on:
Is the UFC-Monster partnership the ultimate power move in sports sponsorship history?
Have an interesting take?
Rising UFC star Raul Rosas Jr. was even more animated, as his reaction indicated pure adrenaline-fueled hype. His enthusiasm captured the mood of young fighters who possibly see Monster’s continued association with the UFC as a sign of the sport’s remarkable growth.
@raulrosasjr: WOOOOOO!!!!!💪🏾
Dan Ige echoed the same sentiment. With UFC broadcasting in over 170 countries and reaching nearly a billion households, Monster’s presence ensures that the sport continues to grow on a massive scale.
@dynamitedan808 (Dan Ige): “HUGE! 🔥🔥🔥 blessed to be a part of this team”
Even longtime Monster athlete and UFC legend Daniel Cormier weighed in. The former ‘champ-champ’ who has seen the evolution of both the UFC and Monster firsthand perfectly captured the essence of the partnership. It’s not just about money or branding—it’s about two giants in their fields continuing to push the sport forward.
@dc_mma: “Very excited to hear that this relationship will continue. Two great companies both loyal and true. Been in ufc since 2012 repping @monsterenergy since 2015. A match made in heaven congrats to both companies”
ADVERTISEMENT
Article continues below this ad
Meanwhile, his storied rival, the undisputed UFC heavyweight champion Jon Jones, had a simple message of thanks for the energy drink brand. Whether it’s inside the cage or in the hands of the world’s top fighters during press conferences, Monster Energy is now an inseparable part of the UFC’s DNA.
@jonybones: “Thank you @monsterenergy 🥷🏾🫡”
For Justin Gaethje, this deal was more than just business—it was personal. Sharing a heartfelt anecdote about his journey from a high school fan to a Monster-sponsored UFC warrior is a testament to the sport’s growth. Monster Energy, along with Dana White and the UFC have built something rare in sports—a partnership that feels organic.
ADVERTISEMENT
Article continues below this ad
@justingaethje: “Never thought as a kid I’d be representing companies like Monster. From drinking it in high school to repping them in the cage is big for me. Monster and UFC go together like ham and eggs. Let’s go!!”
From Octagon veterans like Daniel Cormier and Jon Jones to rising stars like Raul Rosas Jr., the excitement is undeniable. Whether it’s Justin Gaethje reminiscing about his teenage years or Dan Ige embracing the global reach of the sport, the message is clear: this partnership isn’t just about business—it’s about passion. So, what do you think? Is this a match made in heaven, as Cormier puts it? Or is it just another piece of the ever-evolving business of MMA? Let us know in the comments below!
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Is the UFC-Monster partnership the ultimate power move in sports sponsorship history?