Alicia Schmidt, Nico Rosberg, Patrick Mahomes, and Gigi Hadid’s $4,730,000,000 Sponsor Sees Demi Lovato’s Ex and Former UFC Champ Join Anthony Joshua

HUGO BOSS has kicked off the lead-up to Fall in style! The Winter 2023 show hosted at the Milan Fashion Week was nothing short of a spectacle. It marked the advent of a new era in fashion – with a vision of the future where fashion meets technology – where humanity blends with machines. In its “CorpCore” presentation, the $4.7 Billion-dollar brand ventured into uncharted territory – in an attempt to redefine uniforms, at the crossroads of human and machine.

Amid the hordes of stars and celebs, there was also a familiar UFC face on the list of attendees. We’re talking about UFC veteran and former champ Luke Rockhold, who also joined the dazzling event. For those of you who are not up to speed, Rockhold is a former Strikeforce and UFC middleweight champion. What’s more – he is also a professional model and has also modeled at various prestigious events, including the New York Fashion Week. But that’s not all – the list of attendees included some of the biggest names in the industry.

Luke Rockhold, Anthony Joshua, and Gigi Hadid attend the 2023 Milan Fashion Week

So, who else pulled up for the big night? BOSS’ line up for the event included personalities from fashion, and pop culture, along with some combat sports legends. Gigi Hadid, Ashley Graham, Pedro Scooby, and BOSS brand ambassadors Anthony Joshua, Alicia Schmidt, and Khaby Lame were some of the stars who graced the event.

Naomi Campbell, pop icon Demi Lovato, former UFC champ Luke Rockhold, Patrick Mahomes, and Nico Rosberg, were a few of the big names at the show. Rockhold even took to his Instagram story to share a sneak peek of his time at the event. Meanwhile, boxing sensation Anthony Joshua didn’t shy away from showcasing his look on X.

The $4.7 Billion brand’s visionary showcase featured some of the most groundbreaking technologies known to man – like robotics, holograms, and even VR(virtual reality). The venue featured six themed rooms, each with its own rendition of fashion in the future – offering a glimpse into the future. On one hand, there was the HarmoniTech Space for aspiring future yogis. Moreover, the event also featured a Brainstorm Room, where humanoids donned light therapy headphones. What’s more – there was even an AromaSynth Lab dedicated to unveiling new BOSS fragrances.

Luke Rockhold and his journey from the Octagon to the Milan Fashion Week

Rockhold set out on his modeling career when he signed with the New York model management agency Soul Artist Management. Moreover, this is the same agency that discovered fellow UFC fighter Alan Jouban and even thrust Channing Tatum’s career into stardom.

With his modeling career rapidly gaining momentum, Rockhold expressed his willingness to take an indefinite hiatus from the Octagon to pursue this newfound passion. The former champion has also appeared at the famous New York Fashion Week once.

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Back in 2018, the UFC veteran became the face of Ralph Lauren’s “Polo Blue” cologne. Further, Rockhold also shares an amusing connection with Demi Lovato, who was also attending the event. The romantic history between the pair includes a brief relationship with the Grammy Award-nominated singer and songwriter, which began way back in late 2016. Their public debut as a couple was at the UFC 205 PPV event at the Madison Square Garden, in New York. However, their love story came to an abrupt end just months later, in January 2017.

In the end, the BOSS Fall/Winter 2023 show not only redefined fashion but also offered a glimpse into the boundless possibilities of technology and self-expression. It was a night where the future met the present, and the result was nothing short of breathtaking. So, what new horizons will this fusion of fashion and technology unlock next? Only time will tell.

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