Microsoft’s live-streaming platform, Mixer, will cease to exist in a month after the tech conglomerate partnered up with Facebook Gaming. On June 22, Mixer made the announcement across its social media handles. As a result, existing Mixer streamers, partners, and communities will have the option to transition into Facebook’s live-streaming platform.
During its three year run, Mixer had fortified itself among the most prominent streaming services. The Microsoft-owned streaming platform competed against Amazon’s Twitch, Google-owned YouTube and Facebook Gaming, especially after signing Ninja and Shroud in exclusivity deals, reportedly worth tens of millions of dollars. However, Mixer couldn’t achieve the same levels of engagement and outreach as its competitors.
For streamers participating in Mixer’s open monetization program: you will be granted eligibility for the @FacebookGaming Level Up program so you can continue to grow and monetize your streams.
— Mixer (@WatchMixer) June 22, 2020
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Microsoft’s head of gaming, Phil Spencer, spoke to The Verge about the merger with Facebook Gaming. He said,
“I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.”
Subsequently, Mixer will terminate operations on July 22. That day onwards, all its websites and apps will reroute to Facebook Gaming by default. Mixer also confirmed that its existing Partners will receive partner status with Facebook Gaming, shall they make the move. Additionally, streamers utilizing Mixer’s open monetization program will be eligible for Facebook Gaming’s Level Up program.
Also read: Ninja And Shroud React To Mixer Shutting Down
Twitter reacts to Mixer shutting down
Microsoft’s streaming platform caught everyone by surprise in 2019 when two of the most influential streamers, Ninja and Shroud, made the switch from Twitch. Now, less than a year later, Mixer’s sudden dissolution has startled everyone once again. Famous personalities couldn’t hold themselves from joking about the situation on Twitter.
100 Thieves content creators Classify, Froste and Valkyrae had some of the most hilarious reactions.
Ninja & Shroud deadass just pulled off a GTA heist in real life LMFAOOOO
— 100T Classy (@Classify) June 22, 2020
Ninja and Shroud made a BAG off Mixer and now they’re about to make another bag with YouTube and Twitch bidding for them. That’s the dream right there
— 100T Froste 💯 (@Froste) June 22, 2020
Shroud and Ninja coming back to Twitch to 200k viewers after securing a BAG from Mixer pic.twitter.com/OrKOojgLjZ
— 100T Froste 💯 (@Froste) June 22, 2020
Huge congrats to @Ninja , @shroud and @Gothalion .. keeping their earnings from the contract and now free men 🤯🎉
— rae (@Valkyrae) June 22, 2020
YouTube sensation, Keemstar came up with a comical analogy of his own.
When that dude stuck in the friend zone tells her after a nasty break up “I’m here for you” pic.twitter.com/k1oqbwZFvi
— KEEM 🍿 (@KEEMSTAR) June 23, 2020
Judging by the number of punctuation marks used by Tfue, the Twitch streamer seems surprised.
Mixer Closed!?!?
— Tfue (@TTfue) June 22, 2020
Both FaZe Clan and NRG Esports shared their versions of coffin memes.
— FaZe Clan (@FaZeClan) June 22, 2020
f's in chat for mixer pic.twitter.com/3InapBzNoW
— NRG (@NRGgg) June 22, 2020
Veteran Twitch streamer, summit1g, subtly hinted at Shroud and Ninja’s payday.
Dude. @Ninja and @shroud. Stop smiling so much. ;]
— summit1g (@summit1g) June 22, 2020
And get paid again haha
— summit1g (@summit1g) June 22, 2020
Headcoach of professional Call of Duty league team, Los Angeles Guerrillas, Embry also joked about the monetary gains both the high-profile streamers have made.
Ninja and Shroud just pulled off a heist
— Embry (@Bevils) June 22, 2020
CS: GO content creator, Mrtweeday had a similar reaction like most others.
Wait did Ninja, shroud etc just get paid in full and now they are free agents? What a fat W 😅
— tweeday (@Mrtweeday) June 22, 2020
Meanwhile, popular Fortnite streamer, Dakotaz, wonders which platform will Ninja and Shroud head to next.
where’s ninja and shroud going 👀👀👀👀
— dakotaz (@dakotaz) June 22, 2020
Another prominent Twitch and YouTube personality, Cloakzy, has already welcomed them back.
Wait mixer is shutting down…. HEY GUYS WELCOME BACK @shroud @Ninja MISSED U BOTH ❤️
— cloakzy (@cloakzy) June 22, 2020
Just like Cloakzy, Sonii, a member of South Korea based esports organization T1, also greeted the Mixer stars.
welcome back to @Twitch boys.
😉
— T1 SONII (@sonii) June 22, 2020
Former CS: GO pro and Twitch streamer, fl0m, plugged his streaming handle by calling it “the official waiting room.”
The official @shroud and @Ninja waiting room can be found here. https://t.co/vzzxfgoRtA
— fl0m (@fl0mtv) June 22, 2020
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Last but not least, CS: GO enthusiast Haci shared another humorous meme.
Ninja & Shroud pulling up to Twitch after Mixer closed down pic.twitter.com/geoifoyeLH
— Haci (@DonHaci) June 22, 2020
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Keep watching this space as we give you updates on any further developments.