Episode 3: Seth Yassky & Trey Holder: Commercializing Sports & Spirits – NASCAR, PGA & More

Which moment best highlights the connection between beverage brands and sports?

Which moment best symbolizes the rise of F1's global popularity?

Which event marked the introduction of alcohol sponsorship in NASCAR?

What significant change affected NASCAR’s traditional fan base in the 2000s?

Which Netflix series significantly boosted F1's global popularity?

How did Proximo Spirits integrate their brand into Lionel Messi's first goal in the US?

Which iconic moment involving Tiger Woods and Nike took place in 2005?

What change in the past 20 years has strengthened the bond between sports and the alcohol industry?

Which university's season was mentioned in relation to the integration of beverages into college sports?

Which conference's current situation was discussed in relation to college sports dynamics?

How has the shift in the media landscape affected sports viewership?

Which NFL team's partnership with Proximo Spirits was highlighted for its impact on fan engagement?

Which women's basketball player was cited as an example of a rising athlete brand image?

Which comedian collaborated with Proximo Spirits for a brand partnership?

Which golf tour was mentioned in the context of current trends and competition?

Which sport's landscape is evolving due to competition from recreational activities?

Which new golf league presents opportunities for marketers due to its innovative format?