Emily & Erin Griffin: Shaping the NFL's Future in Safety and Stardom

Emily & Erin Griffin: Shaping the NFL's Future in Safety and Stardom

The ES Think Tank is your one-stop destination for all the discussion about athletes' branding. Our host, Trey Holder, a prolific individual in the sports domain, will bring all the exciting updates, information, and advice related to marketing & branding right in front of your screen. In the final episode of Season 1, we connect with the Griffin sisters- Emily Griffin & Erin Griffin. Emily is the Senior Vice President of Brand and Marketing for the NFL’s Detroit Lions. Her sister Erin Griffin is the Senior Vice President of Communications for Riddell Sports. Watch the final episode of Think Tank Season 1 as the Griffin sisters joins our host Trey Holder, who is the co-founder of Brand Innovators. The brand experts will discuss the modern-day sporting sphere and everything that is influencing today’s market. Be a part of this experience, brought to you by EssentiallySports.
Emily & Erin Griffin: Shaping the NFL's Future in Safety and Stardom
Hosted byTrey Holder
Episode description

Quick Moments


Rundown of the key segments from the livestream

Game Day Run!

What's your take

How important is a team’s branding and fan experience to your game day experience?

Essential

Important

Not Important

Innovating Fan Experience

What's your take

Would you attend more games if teams focused more on interactive fan experiences and immersive environments?

Definitely

Maybe

Not Likely

Stars x Fans

What's your take

Do you think NFL teams should collaborate more with fans when designing new uniforms and merchandise?

Yes

No

Only for select items

Athlete Safety

What's your take

How often do you consider player safety innovations (like helmets) when choosing to support a sports brand?

Always

Sometimes

Rarely

Never

The Tech Era

What's your take

Do you believe recent football equipment technology makes the game safer?

Yes

It's Improved

Somewhat

No

Innovations!

What's your take

Which football innovation has made the most impact?

Helmet Tech

Player Tracking

Flag Football in Olympics

Feminine Power

What's your take

How do you feel about women holding executive roles in traditionally male-dominated sports industries?

It’s Time

Supportive

Neutral

Opposed

Genders & Roles

What's your take

Do you believe increased female leadership will shift the culture of male-dominated sports?

Yes

Somewhat

No Change Expected

Olympics

What's your take

Will the inclusion of flag football in the Olympics increase global interest in American football?

Definitely

Maybe

Unlikely

Not at All

Ready for Flag Football

What's your take

Would you watch Olympic flag football if NFL players participated?

Absolutely

Only If Stars Play

Not Likely

Sports & Society

What's your take

Would you be more loyal to a team that actively promotes social impact programs?

Absolutely

Somewhat

Not Really

Not At All

Complete Sports Experience

What's your take

How important is it for sports brands like Riddell to work on both player safety and fan engagement?

Important

Neutral

Not Important

Women & Sports

What's your take

Do you feel women’s representation in sports leadership positively impacts fans’ perception of the league?

Definitely

Slightly

No Change

She Got Game

What's your take

Are you interested in learning more about women in high-level sports roles?

Very Interested

Somewhat

Not Really

Going Global

What's your take

Should the NFL focus on growing American football’s popularity in other countries?

Definitely

Only in Certain Regions

No

Emily Griffin

Erin Griffin

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