Kyle Larson: Net Worth 2024, Relationships, NASCAR and More

Who is Kyle Larson?

Kyle Miyata Larson is one of the most prolific and successful motorsports drivers in NASCAR today. The Hendrick Motorsports star is a former Cup Series champion and is one of the most consistent drivers in the Cup Series. However, stock car racing is not the only thing Larson is prolific in. He is a master sprint car racer and will be trying his hand at IndyCar in 2024. Larson is also the co-owner of the fast-rising sprint car racing competition, High Limit Racing.

BROOKLYN, MICHIGAN - AUGUST 07: Kyle Larson, driver of the #5 HendrickCars.com Chevrolet, laughs on the grid prior to a weather delayed restart of the NASCAR Cup Series FireKeepers Casino 400 at Michigan International Speedway on August 07, 2023 in Brooklyn, Michigan. (Photo by Jonathan Bachman/Getty Images)

 Kyle Larson's early life

Kyle Larson was born on June 31, 1992, in Elk Grove, California. The HMS star was educated at Pleasant Grove High School in Elk Grove itself. Racing and school are difficult to balance but Larson had a lot of help from his mother who was a teacher. It's safe to say that the 2021 Cup Series champion was kind of an all-rounder when he was in school.

The HMS driver was born into a family of racers. His father, Mike Larson, was a racer as well. His mother, Janet Larson, is Japanese-American and both of his grandparents spent time in an internment camp during World War II. His middle name is Miyata which is a common surname in several regions in Japan. He has a sister whose name is Andrea.

Early on in his career in motorsports, Kyle Larson was a prolific dirt-track racer with several prestigious wins in the King's Royal, Knoxville Nationals, and the Chili Bowl Nationals. He also won the 2011 4-Crown Nationals at Eldora Speedway. This saw him win three types of USAC races at a go in a single night, becoming only the second driver to achieve so. The following year saw him earn six victories in USAC National Midget races, which included the Turkey Night Grand Prix.

His achievements caught the eye of the teams in NASCAR and Kyle Larson made his full-time debut in the 2013 Nationwide Series with Turner Scott Motorsports. He had run a few races in the Truck Series in 2012 with the same team.

Kyle Larson’s wife and children

The Hendrick Motorsports star married Katelyn Sweet on September 26, 2018. The couple has 3 children together, Owen Miyata Larson, Audrey Layne Larson, and Cooper Donald Larson. Cooper is the youngest and was born on the last day of 2022. However, when it comes to Audrey, the family shares some bad news. The parents revealed how their daughter has been impacted by Alopecia since she was 18 months old, in honor of Alopecia Awareness Month. Since then, she has had hair loss, but they delayed going public with the news.

Kyle Lason's net worth 2024 

As of 2023, Kyle Larson has amassed a net worth of $12 million as per Celebrity Net Worth including his race earnings, endorsements, and other ventures. The Hendrick Motorsports star's current contract with the team runs until 2026 and as per reports, he makes an estimated $10 million each year as part of that deal. He also has several sponsorship deals with Target, Chevrolet, Oakley, Credit One Bank, iRacing, and Alpinestars.

Kyle Larson’s career timeline

Making his racing debut in outlaw karts at the age of seven, Kyle Larson has always been a talented multitasker trying his hands in various tourneys. Throughout his childho0d and adolescence, the driver started his professional racing career with open wheel-cars in the United States Auto Club (USAC) and the Silver Crown, among others. He also participated in the World of Outlaws and racked up his first win in the division at the Placerville Speedway, as one of the youngest drivers to ever compete. After winning Rookie of the Year in 2011, the racer then divulged his attention toward the NASCAR K & N Pro Series and the ARCA Series.

In 2012, he was signed as a developmental driver for Earnhardt Ganassi Racing. In June of the same year, Larson won his first NASCAR K & N Pro Series East race at Gresham Motorsports Park. He also went on to win the 2012 NASCAR K&N Pro Series East Championship beating the likes of Corey LaJoie. On the other hand, his ARCA career took some time to take off as his first win in the division came two years after his debut, in 2014, at Pocono Raceway.

Larson's NASCAR Truck Series debut came in 2012 and he won his first race the next year, at Rockingham Speedway, driving for Turner Scott Motorsports. And it is around the same time that his Xfinity And Cup Series career took off as well. Debuting the top faction for Chip Ganassi Racing in 2014, the driver finished 17th in the points standings in his first year. As for his Xfinity Series career debut in 2013, the driver finished 8th in the final standings while driving for Turner Scott Motorsports.

Kyle Larson’s partnerships and endorsements

One of Kyle Larson's earliest sponsor after he moved to Hendrick Motorsports from Chip Ganassi Racing in 2021 was HendrickCars.com. The Hendrick Automotive Group, via the HendrickCars.com brand, became a majority sponsor for the #5 driver for the 2022 and 2023 Cup Series seasons. Backing Larson for some 35 races in his NASCAR schedule, the brand also committed itself to sponsoring the racer in all non-NASCAR events.

As the division's first Japanese-American driver, Larson also paid an ode to his heritage when, in 2023, he landed an official restaurant partner in the form of JINYA Ramen Bar. In this extensive agreement, according to an official press release by Hendrick Motorsports, the brand was set to feature on the driver's post-race hat, firesuit and even his team apparel.

Expressing his excitement, JINYA Founder and CEO Tomo Takahashi said at the time, "Not only is Kyle a NASCAR star because of his supreme talent on the track, but he’s also the sport’s first-ever Asian-American driver, so we are thrilled to partner with him. Kyle has already picked up two wins this season and we can’t wait to see him make many more trips to victory lane while wearing the JINYA logo!"

Additionally, ahead of the 2024 Cup season, automotive services and lubricant brand, Valvoline also announced its bid to back Kyle Larson along with his teammate William Byron. “Valvoline will be the primary sponsor for Kyle Larson in three races (Phoenix, Sonoma and the Chicago Street Race) for the 2024 NASCAR Cup Series season,” an official press release said.

In another exciting development, Kyle Larson is also set to drive for McLaren Racing for the 2024 Indianapolis 500 as he attempts the revered 'Double Duty' on May 26. Apart from that, tool manufacturer, Cincinnati Inc also joined hands with him ahead of his HMS debut.

One thing's for sure. The driver sure knows how to attract sponsors!

Kyle Larson's investments

Just like any other multi-talented personality, Kyle Larson has time and again shown how easy it is to dabble in multiple things at once. From competing to owning, the driver knows how to do it all. Merely at the age of 21, in 2013, Kyle Larson started exploring his entrepreneurial side which saw the formation of his sprint car and midget racing team, in association with fellow driver Justin Marks, named Larson Marks Racing. Primarily competing in the World of Outlaws, the team has had its highs and lows. The team had a fairly successful run with driver Shane Stewart who won at the team's second-ever start at the Eldora Speedway. Apart from that, the driver was also the 2015 Kings Royal victor at the Eldora Speedway yet again. Stewart was also won the Winter Heat Sprint Car Showdow during the 2015-16 off-season, besides finish second in the WoO points standings in 2015.

But, things soon went downhill. While Kyle Larson taking over the sole ownership of the team in 2017 and renaming it Kyle Larson Racing seemed promising, the COVID-19 pandemic proved to be an adversity. In October of 2020, it was announced that the team would cease operations after the season was over.

While the closure might be disheartening, it didn't dampen his spirit. Soon after, in 2021, the driver announced the formation of a sprint car series, with his brother-in-law and five-time WoO champion Brad Sweet. The first season in 2023, saw 12 races. Kyle Larson won the inaugural season of the series. As for High Limit Racing's 2024 plans, the series has expanded the schedule to a staggering 60 races. It will also offer $5.8 million in prize money. Now that's what we can call an epic comeback!

Kyle Larson’s NASCAR career stats

For a driver of Kyle Larson's stature, the numbers speak for themselves. The driver boasts an average finish of 14.23 and an average start of 11.9. He has a total of 23 race wins in his Cup series career with 164 top 10s and 16 pole positions. As for the other two NASCAR divisions, the driver has 14 wins, 80 Top 10s, and six poles in his Xfinity Series career, and three wins, 11 Top 10s, and two poles in his Truck Series stint. The driver also boasts a total of 7,556 laps led in his NASCAR.

Kyle Larson's  major achievements and awards

Kyle Larson, at his age, has already earned more accolades than several racing veterans and even legends of the sport. The HMS star is the 2021 NASCAR Cup Series champion, the 2012 NASCAR K&N Pro Series East Champion, the 2010 King of the West Sprint Car Series Champion, the 2018 United Truck Parts International Midget Series Champion, the 2020 Pennsylvania Speedweek Champion, 2015 Rolex 24 at Daytona Overall Winner, 2019, 2021, 2023 NASCAR All-Star Race Winner, 2021 Coca-Cola 600 Winner and countless more.

As for his sprint car racing career, the driver won the inaugural season of his High Limit Racing series, thereby cementing his place as a formidable racer. This year, too, he'll be looking to visit the podium as the series takes a new turn with charter introductions akin to NASCAR and schedule expansion.

The 31-year-old is also set to expand his racing horizon when he makes his IndyCar debut with Arrow McLaren in 2024 in the Indy 500 on May 26. The HMS did race go-karts when he was younger and that knowledge will come in handy. The race will be a part of the revered 'Double Duty' attempt which him see him compete in the Indianapolis 500 and the almost 600 miles way Coca-Cola 600 on the same day.

Kyle Larson's merchandise

Being as popular as he is, Kyle Larson's merchandise sells out like hotcakes. He has his own merch store online with several products embroidered with the KL logo. Caps, beanies, hoodies, t-shirts, and even gift cards are the products sold by the driver's team on https://shopkylelarson.com/

Kyle Larson's controversies

He may come across as a civil sportsperson today but Kyle Larson was the center of attention for all the wrong reasons back when he was racing for Chip Ganassi Racing in 2020. The now-Hendrick Motorsports driver uttered a racial slur during a video game stream in April that year. He was swiftly dropped from his team and he lost his sponsors. Before long, NASCAR suspended the driver. Larson was reinstated in October after which he joined HMS.

The 2021 Cup Series champion has had run-ins with the outspoken Denny Hamlin. The two drivers had a moment in the 2023 Cup Series season in Kansas. Hamlin nudged Larson into the wall to take the victory of the race. The two drivers expressed their disappointment with one another and even the Joe Gibbs Racing driver's comments on the Actions Detrimental podcast frustrated his rival.

“I don’t think there’s a reason to be mad at him,” Larson had said on an episode of the High Limit Room podcast. “We were racing aggressively on the last lap for a win, and he was way faster than me. Just the only thing that I guess I get frustrated with is on his deal, his podcast, he says, ‘I race a certain way, but I’ve never had to reach out to him to apologize about anything.'"

Kyle Larson's social media

Kyle Larson is fairly active on Facebook, Twitter, and Instagram. While he shares a lot of promotional content on the first 2, his Instagram account holds several moments of his personal life.