Coco Gauff 2024: Net worth, Salary and Endorsements

Who is Coco Gauff?

Cori Dionne Gauff, a.k.a Coco Gauff, is an American tennis player who took everyone by surprise on the WTA Tour at the early age of 15. Her triumph over Venus Williams in the 2019 Wimbledon Championships immediately made her an attractive figure in the tennis realm for renowned brands.

Carrying on her consistent run, Gauff went on to win the US Open in 2023 by defeating Aryna Sabalenka in the showdown. As the 2024 season began, the 19-year-old Gauff wasn't seen as just a rising star, but an already-established tennis specialist.

Coco Gauff’s early life

Coco Gauff was born in Delray Beach, Florida, on March 13, 2004. Her parents are Candi and Corey Gauff. She has two younger brothers: Codey, who is four years younger than her, and Cameron, who is nine years younger. Gauff was raised in Atlanta, and at the age of four, after watching Serena Williams win the 2009 Australian Open on television, she developed an interest in tennis.

The 2022 French Open finalist belongs to a family that has a rich history in sports. She received unconditional support from her parents and her brothers. The 19-year-old was encouraged by her parents to participate in other sports besides tennis, including basketball and track.

Gauff finished her schooling through an online school in Florida, where she learned tennis. She graduated from her online school in May 2022 from the Florida Virtual Flex Program. Gauff has no regrets regarding where she went to school, as she missed the experience of going to a traditional school.

The American sensation started playing tennis when she was 6. After winning the "Little Mo" eight-and-under national championship as an eight-year-old, she decided to make tennis her career because it was an individual sport. She has said that since she wasn't a team person, tennis was the perfect sport for her.

Coco Gauff’s boyfriend

After her US Open triumph, Coco Gauff hinted to the world about her relationship. She revealed that she asked her boyfriend to distract her from overthinking before her big match at the US Open. Gauff also mentioned that she talked to her boyfriend till 1 am. Interestingly, Gauff also revealed that this conversation helped her perform to the best of her abilities.

In November, last year, Gauff showcased an infinity necklace that was gifted to her by he boyfriend. As fans tried to guess the identity of her boyfriend, some came out with the names of ATP young guns like Alcaraz and Ben Shelton. However, Gauff's relationship with them doesn't extend beyond friendship. As it seems, fans will need to wait for Gauff to reveal the identity of her boyfriend.

Coco Gauff's net worth in 2024

To date, Gauff has earned $13,240,713 in prize money from several championships. As per Celebrity Net Worth, Gauff's net worth stands at approximately $3.5 million. Gauff's Grand Slam title at the US Open in 2023 came with a $3 million winner's cheque. 

Gauff has been able to amass such a net worth due to her constant efforts on and off the court. Besides tennis, the young American sensation has managed to partake in several ventures to improve her financial status.

Coco Gauff’s tennis career timeline

The rising star has had a career full of highs and lows till now. Gauff qualified for the $25k Osprey, FL-USA, in May 2018 and made her ITF Women's Circuit debut there. She won her first professional match at the tournament. She received wildcard entries for the 2018 US Open and the 2019 French Open qualifiers. However, she failed to qualify for the main rounds of both the slams.

The world number 3 currently has many rivals, but she has yet to build a major rivalry with any players. Against the WTA world number 2 Aryna Sabalenka, Gauff leads 4 matches to 3. She has also faced the world number 6, Ons Jabeur five times and leads the head-to-head with 3 wins. Iga Swiatek, the current number 1, can be said to be Gauff's biggest rival. Swiatek has faced Gauff 10 times and has won all but one of their bouts.

Coco Gauff has had many doubles partners till now. Currently, she teams up with world number 4, Jessica Pegula. The two have won two WTA 1000 Masters, including the Dubai Tennis Championships and the Canadian Open, both in 2022. However, following Pegula's disappointing end to the 2024 AO, the pair withdrew from the doubles sector as well.

In 2023, Wimbledon would be the biggest disappointment for her as she would go on to exit in the first round. However, she has had a stellar American hard-court season. After winning the Citi Open in Washington, she bagged her first WTA 1000 title at the Western and Southern Open in Cincinnati.

Gauff's 2023 season began with a lot of ups and downs, however, she finally proved her potential by winning the US Open. She then picked more titles, as she also won the WTA 250 Auckland.

In doubles, along with her partner Jessica Pegula, Gauff won the Miami Open and played in the finals of the Madrid and Italian Open. Additionally, they would play in the Australian and French Open semifinals.

Coco Gauff's partnerships and endorsements

Gauff plays with Head rackets, dons the New Balance logo on her attires, and wears their tennis shoes during professional matches. Gauff signed a multi-year sponsorship deal with New Balance in October 2018.

She has a well-established relationship with New Balance. After her first deal in 2018, Gauff and the sports apparel brand agreed to an extension in 2022. For the young player, the extension was an easy decision as she felt that she had a familial bond with the world-renowned brand.

Gauff also revealed that she was in a multi-year sponsorship deal with the Italian food manufacturer Barilla in March 2019, which also sponsors Roger Federer. Along with the Italian food brand, Gauff was also signed by Microsoft.

Coco Gauff's investments

With greater on-court success, comes better business opportunities. Coco Gauff is not just a rising tennis star but also a brand that resonates with thousands of people. Gauff has shown her interest in investing at such a young age. According to Marca Lifestyle, she has invested in a clothing line and a tech start-up.

Apart from this, Gauff has also invested in a NGO, that she has co-founded. The NGO aims to help children in Africa receive better educational opportunities. Combining evergreen businesses with noble community work, Gauff's investment portfolio seems to be very promising.

Her family and how they support the young athlete

The WTA World No.3 was born to parents Candi and Corey Gauff. Her parents were also active in sports when they were young. Her mother was a track and field athlete at Florida State University, while her father was a college basketball player at Georgia State University. Corey later worked as a healthcare executive, and her mother was an educator.

Codey Gauff is Coco's younger brother and the middle child of the Gauff family. He is a junior high school student who is 15 years old. He is into baseball and mainly plays as a pitcher. Cameron Gauff is the youngest member of the Gauff family. Cameron plays football in the American Youth Football League or AYFL. He plays for the Delray team and hopes to play in the NFL one day.

The family moved to Delray Beach when Coco was seven years old so that she could be a part of a better training program. Before purchasing their home, they initially lived with Candi's parents. Coco started coaching under Gerard Loglo at the New Generation Tennis School when she was eight while living in Florida.

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Her parents left their jobs to help raise their daughter and support her dreams. Afterward, her mother taught her by homeschooling her, and her father served as her primary coach since he had some prior tennis-playing experience. According to Coco, her brothers have contributed significantly to her career. She believes that because she is the oldest of three siblings, she had to mature faster to support her brothers.

Gauff’s achievements on and off the field

In her 5 year career, Gauff has achieved more than the majority of the players in their entire career. Apart from the 2023 US Open title, she won the Linz Open in 2019. Following her victory in the WTA 250 event, she would go on to win two more events of the same caliber. She won the Emilia-Romagna Open in 2021 and the Auckland Classics in January 2023.

Besides her single's tour, her stint in doubles is more decorated. First partnering with Caty McNally, she won three tournament events, one Tier II and two WTA 250 championships. After she partnered with Jessica Pegula in 2022, she won five more tournaments. Three of those five victories came in the WTA 1000 championships.

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Namely, she lifted the trophies of the Qatar Open and the Canadian Masters in 2022. This year, she won the Miami Open with Pegula. In singles, after securing the Citi Open title, Gauff showcased her stellar skills while lifting the Western and Southern Open in Cincinnati.

Coco Gauff’s foundation and charity

In 2019, Gauff combined with other tennis stars to raise money for the benefit of the Bryan Brothers Foundation. In the Opening Night Gala at the US Open 2023, the USTA Foundation raised $3 million. The event featured Coco Gauff and Novak Djokovic, along with Billie Jean King, former First Lady Michelle Obama, and Grammy-winning artist Sara Bareilles.

Coco Gauff’s obsession with shoes

In 2018, Gauff signed a multi-year deal with New Balance, the renowned Boston-based athletic footwear organization. Since then, she has worn shoes made by the company in her matches. The line of shoes made in collaboration with Gauff is called Coco CG1. Gauff and New Balance have come out with a total of five shoes in the Coco CG1 line.

One of the shoes in the CG1 line, Sky Blue Junior shoes, was designed by the youngest member of the Gauff family, Cameron Gauff. Being a proud sister, she shared the picture of the final product on her Instagram, along with a picture of her brother.

Coco Gauff's coach

Coco Gauff has had a few coaches in her career. When she started focusing her efforts on the sport, her father left his daily job and started working as a full-time coach for his eldest child. He worked as her coach for a long time before she opted for someone with more experience in training players. She hired Diego Moyano as her coach and split with him in early April of 2023. She eventually moved on to Serena Williams' former coach.

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in 2023, Patrick Mouratoglou signed on as part of Gauff's team temporarily. She worked with the French coach for Roland Garros, after which they went their separate ways. After him, she signed on with former world number 65 ATP player Pere Riba. The Spanish coach and Gauff worked together before Eastbourne International. The former coach of Andre Agassi, Brad Gilbert, has also joined the teenager's coaching staff.

How to contact Coco Gauff?

Twitter; Instagram; TikTok; Facebook