Longtime Billion-Dollar Sponsor Ends 40-Year Support of International Equestrian Event

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The Melbourne Cup Carnival is synonymous with fashion, and for decades that meant Myer. However, after a 40-year partnership with the Melbourne Cup’s ‘Fashions on the Field’ competition, Myer's decided to end it. The fashion giant announced it would not be renewing the sponsorship, and animal activists are overjoyed. [{ "selector": ".xpwlo-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(-116px)", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".utfgl-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 312px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }]

Make good sleep a priority

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Myer's ceased the partnership because it no longer aligns with their ‘ongoing strategic objectives and marketing priorities’. But why does it make Activists and animal rights groups happy?

Animal rights activists applaud Myer's decision

Animal rights activists have publicly waged war against the racing event as it included bizarre Squid Game-themed demonstrations, like whipping the horses to the finish line. Hence, they're overjoyed by the news.

Entertainment away from animal cruelty

Myer’s decision to end its partnership continues a trend of fashion brands and stores distancing themselves from horse racing, which is synonymous with animal cruelty.

Make good sleep a priority

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Longtime Billion-Dollar Sponsor Ends 40-Year Support of International Equestrian Event

Make good sleep a priority

The most sacred is my bedtime routine.

Simone Biles

Download Now

Download Now

Myer's ceased the partnership because it no longer aligns with their ‘ongoing strategic objectives and marketing priorities’. But why does it make Activists and animal rights groups happy?

Animal rights activists have publicly waged war against the racing event as it included bizarre Squid Game-themed demonstrations, like whipping the horses to the finish line. Hence, they're overjoyed by the news.

Myer’s decision to end its partnership continues a trend of fashion brands and stores distancing themselves from horse racing, which is synonymous with animal cruelty.

Make good sleep a priority

The most sacred is my bedtime routine.

Simone Biles

Download Now

Download Now

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