Serena Williams‘ husband, Alexis Ohanian, made a bold statement on the cash flow into the women’s sports industry. As the co-founder of Reddit, Alexis Ohanian has had his fair share of success in the tech world. But in recent years, he has become just as well known for his involvement in the women’s sports world.
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Most notably through his investment in the National Women’s Soccer League (NWSL) club, Angel City FC. The club, which began to play in 2022, is co-owned by Hollywood star Natalie Portman and several other high-profile women, including former USWNT players Abby Wambach and Mia Hamm.
Alexis Ohanian speaks about the benefits of investing in female athletes
In an interview, Ohanian spoke about the progress that has been made in the women’s sports world in recent years, and how the industry is now starting to see the financial benefits of investing in female athletes.
“People wanna watch great stories, they wanna watch great talent. As soon as you put women on the same playing field as men and pay them what they’re worth. It turns out the dollars follow, the viewers follow.”, Alexis Ohanian said.
ABC's @Zohreen Shah spoke to two of Angel City FC's co-owners, Natalie Portman and Alexis Ohanian, along with star forward Christen Press about what this team means for women's soccer.#GMA3 pic.twitter.com/NyO5w3anDL
— GMA3: What You Need To Know (@ABCGMA3) April 25, 2022
Alexis Ohanian is definitely a believer in making safe investments and also building women’s sports. And why shouldn’t he be? The women’s soccer team has time and time again proved their worth. Winning the World Cup on a repeat is just an example of what they are capable of.
Serena Williams and other big investors have helped women’s soccer grow
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Along with Ohanian, Serena Williams is also an investor in Angel City FC. Ohanian‘s comments come at a time when the women’s sports industry is seeing a surge in investment. In the past year alone, a number of high-profile investors have put money into women’s sports clubs and leagues, including Angel City FC, and North Carolina Courage in the NWSL.
This increased investment is not only good news for the women’s sports world; but also for the athletes who compete in these leagues. Also, it is now possible for female athletes to make a significant amount of money from their sport. This is something that was not possible in the past.
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