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Mandatory Credit: Photo by Bagu Blanco/BPI/Shutterstock 10329047co Megan Rapinoe and Alex Morgan of USA USA v Netherlands, FIFA Women s World Cup Final, Football, Stade de Lyon, France – 07 Jul 2019 USA v Netherlands, FIFA Women s World Cup Final, Football, Stade de Lyon, France – 07 Jul 2019 PUBLICATIONxINxGERxSUIxAUTXHUNxGRExMLTxCYPxROMxBULxUAExKSAxONLY Copyright: xBaguxBlanco/BPI/Shutterstockx 10329047co

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Mandatory Credit: Photo by Bagu Blanco/BPI/Shutterstock 10329047co Megan Rapinoe and Alex Morgan of USA USA v Netherlands, FIFA Women s World Cup Final, Football, Stade de Lyon, France – 07 Jul 2019 USA v Netherlands, FIFA Women s World Cup Final, Football, Stade de Lyon, France – 07 Jul 2019 PUBLICATIONxINxGERxSUIxAUTXHUNxGRExMLTxCYPxROMxBULxUAExKSAxONLY Copyright: xBaguxBlanco/BPI/Shutterstockx 10329047co
The United States of America boasts an impressive roster of exceptional female athletes. From tennis icon Serena Williams to Alpine skiing star Lindsey Von, the country’s landscape hosts many remarkable talents. Among these, the nation celebrates the achievements of Simone Biles, whose remarkable entry into gymnastics has captivated the world. However, despite her undeniable talent and immense wealth, Biles finds herself trailing behind the formidable American soccer duo of Megan Rapinoe and Alex Morgan when it comes to marketability.
While Simone Biles may be twice as financially blessed as the renowned US soccer athletes, she has found it challenging to outshine the duo in the fiercely competitive arena.
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Simone Biles outshined by Alex Morgan and Megan Rapinoe
When it comes to US female athletes, Simone Biles is a household name. However, today, the renowned Olympic champion has been overshadowed by the soccer duo from her own country. This revelation comes from a study conducted by SportsPro, which recently released a list of the top 125 most marketable athletes in 2023.
In the list released by the British media company, four US female athletes have made it into the top 10, with Simone Biles taking 8th place and Mikaela Shiffrin taking 6th. But, in an intriguing turn of events, the soccer duo of Alex Morgan and Megan Rapinoe have secured third and fifth place.

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Mailand 23/09/2019 – The Best Fifa Football Awards / Wahl Gala / MatteoxGribaudi – Alex Morgan-FIFA Weltfußballerin Megan Rapinoe PUBLICATIONxNOTxINxITA
This becomes even more astonishing when considering that Biles’ $16 million net worth outperforms the combined $3 million of Morgan and $5 million of Rapinoe. It’s indeed a captivating list, and you’ll be surprised to learn who is the most marketable athlete in 2023.
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Who is the most marketable athlete of 2023?
Lionel Messi has secured the top spot as the most marketable athlete in 2023. Following the Argentinian, it’s basketball maestro LeBron James, with Giannis Antetokounmpo in fourth place. Lewis Hamilton, Kylian Mbappe, and Max Verstappen have taken the seventh, ninth, and tenth positions, respectively.

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FORT LAUDERDALE, FL – JULY 21: Inter Miami midfielder Lionel Messi (10) smiles on the bench before the Leagues Cup game between Cruz Azul and Inter Miami CF on Friday, July 21, 2023 at DRV PNK Stadium, Fort Lauderdale, Fla. (Photo by Peter Joneleit/Icon Sportswire via Getty Images)
The rest of the top 20 include athletes like Novak Djokovic, Coco Gauff, Stephen Curry, and Naomi Osaka. Shockingly, Cristiano Ronaldo failed to make the top 20, securing 27th place. Furthermore, Neymar, Luis Suarez, and Erling Haaland occupied the 31st to 33rd positions. Meanwhile, Rafael Nadal and Ons Jabeur ranked beyond the top 40.
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