Despite Dallas Cowboys? $9.2 Billion Feat, Lionel Messi Puts Dallas on the World Map as $1.3 Billion Valued League Flourishes

Dallas Cowboys and Dallas Mavericks are the dominating teams in Dallas’ sports scene. Their electrifying display has captivated the fans over the years. The two Dallas powerhouses have an incredible fan following compared to soccer club FC Dallas. It was Lionel Messi who put The Big D on the world map despite the presence of highflyers.

Cowboys are the most valuable sports franchise, with a $9.2 billion valuation. Similarly, Mavericks also have an incredible net worth of $3.3 billion. Compared to the franchises, FC Dallas stands nowhere, and so does MLS, whose value is $1.3 billion. But thanks to one of the greatest, soccer topped the Dallas scene recently.

Lionel Messi topples powerhouse franchises in the US

When it comes to searching for any entity, most people use Google search. The tech giants share search trends often. Worldwide sports fans identify Dallas as the hometown of the NFL franchise Cowboys and the NBA franchise Mavericks. Sportico recently named the Cowboys as most valuable sports franchise. MLS side FC Dallas is nowhere to be seen.

But things changed on Sunday, as the MLS side became the reason to put the Big D on the world map. And the reason was the round of 16 game in the Leagues Cup against Inter Miami. There was a buzz in Dallas as Lionel Messi was in the city for soccer action. The seven-time Ballon d’Or winner has already set the soccer scene in the US abuzz, with Google signifying the player’s impact.

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The official Twitter handle of Google Trends posted a tweet mentioning the top trending searches in the world. Accordingly, FC Dallas vs Inter Miami was trending on top on Sunday before and after the game. Moreover, according to the same tweet, the search for MLS has significantly surged since Messi arrived from PSG. The former FC Barcelona star’s impact is surreal on and off the field.

Messi is already in the top four goalscoring list for Inter Miami

The Argentine wizard had a blistering start to his Miami stint. Averaging 1.75 goals per game, the seven-time Ballon d’Or winner is the fourth all-time top scorer for the Herons. His seven goals with three braces from four games have put him behind Gonzalo Higuain (29), Leonardo Campana (16), and Robert Taylor (8).?

The World Cup winner seems eager to cross his former teammate, Higuain. At this rate, La Pulga can topple his compatriot this season. It will be interesting to see how the Argentine fairs when MLS starts. Whether his presence helps Inter Miami to playoff places after the dismal start to the season remains to be seen. Do you think Lionel Messi is capable of changing the dynamics of MLS?

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