Talk about Hollywood in an English soccer scenario. That seems to be the trend after Ryan Reynolds’ Wrexham secured promotion to EFL League Two. Likewise, Ryan recently gave advice to JJ in terms of running the club. More celebrities are entering the market to create their own Wrexham story, and retired NFL star JJ Watt is the new dime in a dozen. Hence, with no surprise, he wants to promote his team. And to do that, he mustered up a creative marketing way to keep his soccer club prominent.
Everyone knows Drake loves his watches. He has a unique collection of watches, estimated to be $11.5 million. By producing hit after hit, Drake remains a superstar for ages while living a lavish lifestyle. Recently, he shared a story about his latest watch, and JJ found a unique way to promote Burnley.
JJ Watt produces Burnley’s nickname in Drake’s latest story
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Drake posted an Instagram story of his latest watch, the Rolex Oyster Perpetual. The watch’s color is claret and blue, which remain the same colors as the Burnley jersey. In that story, JJ Watt posted an Instagram story of the watch, along with the caption, “Claret & Blue.” The club wore these jerseys before the 1910-11 season as a tribute to Aston Villa for being the league champions. Therefore, Watt shared the sentiments of the fans with his latest story.
JJ Watt might now be a REAL football fan #BurnleyFC pic.twitter.com/Y6Thw7jAAv
— Don_Frankie (@Don_Frenkie21) May 14, 2023
The diamond watch had a claret strap along with a blue dial with claret color diamonds as dials. The timepiece has small diamond studs and other various features. It became a sensational piece of promotional techniques by Watt, who seems invested in the club.
The ex-NFL player and his wife, Kealia Watt, became stakeholders in the soccer team. The team led by Manchester City legend Vincent Kompany achieved promotion from the Championships to the English Premier League. Heading to the Premier League next season, Watt would be happy with his current investment. As for the club’s brand image, Watt picked the right person to market his soccer club.
Drake’s expensive watches set the tone!
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The estimated worth of his watches is $11.5 million. Significantly, some of his timepieces include Patek Philippe 5719/10R-010, which amounts to $600,000. Another of his watches is the famous Jacob & Co. Astronomia Casino which costs $620,000. Another one of his iconic watches is Rafael Nadal’s Richard Mille RM 027-04. The watch rose to prominence after he casually wore it during his tennis matches. The watch costs $1,050,000.
“2.2 for the Rafael Nadal” -You Only Live Twice off album #CLB -Drake
Rafa Nadal has a wrist watch sponsorship with high-end designer Richard Mille.
Aubrey Graham aka Drake purchased the exact custom time piece for an estimated price of $2.2 Million. pic.twitter.com/VF44CQB5Ka
— KEY (@KRobKey) January 30, 2022
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The most expensive watch on the list is the legendary Richard Mille RM 056 Chronograph Tourbillon. The cost of the wristwatch amounts to a staggering $5,500,000 million. Hence, Watt took over the watch brands to create a fascinating marketing technique. What else does he have in his bag?
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