USWNT’s New TV Deals Aim to Dig Into Wider Soccer Audience for Improving Viewership Ratings

With USWNT earning more prominence, soccer is witnessing a big boom in the USA. Although the popularity of the sport has been on a gradual rise for a long time, a list of recent accolades has exponentially raised its popularity. The recent performance of the USWNT in the SheBelieves Cup has captured more viewership.

Around 18,000 fans visited Toyota Stadium to witness the USA beat Brazil and lift the trophy. Amid a popularity boom, US Soccer has cashed in on the opportunity. They made a couple of deals that will allow them to reach more untapped markets and make more fans.

A new deal for USWNT match broadcasting

According to a recent report of Yahoo Sports, US Soccer has reached a deal with TNT and Telemundo for the multilingual streaming of the USWNT matches. The deal has come on to an immediate effect. With this deal in place, US Soccer will expect the maximum output from the upcoming FIFA World Cup campaign of the team.

Speaking about the deal, Raphael Poplock, SVP of business development at Turner, said, “I’ll be honest in saying the women’s team was a huge driver of this. It is, in our humble opinion, the best women’s team in the world and one of the best teams in general in the world. Given how important it is for us to make sure that we have equitable coverage of men’s and women’s sports, there’s no better team in the world to draft off of that strategy.”

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The new deals have replaced US Soccer’s established partnership with ESPN and FOX. They clarified that the main reason behind the deal was USWNT’s denomination. Telemundo’s deal has been tested before as they see around a 50% rise in Spanish-speaking soccer fans. The deals will run through the 2026 USMNT campaign of WC in the home conditions.

One of the major components behind the hype in USWNT’s campaign is that the team is chasing an incredible sports feat. The team has already won two back-to-back World Cups and winning this would complete their elusive three-peat. Do you think the team will be able to achieve this historic feat? Drop your predictions in the comments below.

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